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# Surreal Artistic Biking Stunts
Red Bull and Danny MacAskill Combine to Create ‘Imaginate&#82

By Paul Maccarone | Published 2013-07-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/macaskill
References: [imaginate.redbull](http://imaginate.redbull.com/) & [dannymacaskill](http://www.dannymacaskill.co.uk/)

The [powerful collaboration](https://www.trendhunter.com/trends/creator-odyssey) of Red Bull and pro-rider Danny MacAskill results in a widely imaginative world of talent. The extreme sports market is moving away from a primary focus on tricks to the artistic expression of them.

One of the world’s most cherished champions, Danny MacAskill, once again doesn’t disappoint. Through his blend of modern trial riding and boundary-pushing tricks, he’s able to create a stunning visual experience within this [surreal playground](https://www.trendhunter.com/trends/surreal-street-art-1) of obstacles. Red Bull continues to push the envelop with its support and interpretation of extreme sports. From Red Bull Stratos to its coverage of death-defying downhill mountain-biking, each and every film is sure to capture your attention. Be sure to check out the other videos from Danny MacAskill as each and every one is an evolution of the sport.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 8% | Activity: 26% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Artistic Expression in Extreme Sports:** Disruptive Innovation Opportunity: Developing innovative products and experiences that combine extreme sports with artistic expression.
- **Blurring Boundaries Between Sports and Art:** Disruptive Innovation Opportunity: Creating new platforms and events that showcase the artistic elements of sports and promote unique collaborations.
- **Evolution of Extreme Sports Filmmaking:** Disruptive Innovation Opportunity: Exploring new technologies and techniques for capturing and showcasing extreme sports in visually stunning ways.

### Sectors Adopting This

- **Extreme Sports Equipment:** Disruptive Innovation Opportunity: Designing and manufacturing equipment that enhances both the performance and artistic aspects of extreme sports.
- **Art and Sports Collaborations:** Disruptive Innovation Opportunity: Facilitating partnerships between artists and athletes to create unique and immersive experiences that combine the worlds of art and sports.
- **Extreme Sports Media and Entertainment:** Disruptive Innovation Opportunity: Developing new platforms and content formats that cater to the growing demand for artistic and visually captivating extreme sports experiences.

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