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# Hybrid Donut Macarons
The 'Macaronut' is a Cross Between Two Different Pastries

By Katherine Pendrill | Published 2016-03-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/macaronut
References: [bustle](http://www.bustle.com/articles/146678-the-macaronut-a-macaron-donut-hybrid-is-what-dreams-are-made-of) & [macarondaynyc](http://www.macarondaynyc.com/)

March 20th is National Macaron Day and pastry chef François Payard is celebrating the occasion with a delicious new treat called the 'Macaronut.' While the delicate French pastries are already available in a wide variety of weird and wonderful flavors, now the bite-sized deserts are receiving an American-style makeover.

The Macaronut is a cross between a [French macaron and an American-style donut](https://www.trendhunter.com/trends/krispy-kreme-and-poptart). The base of the dessert consists of a large macaron with a punched out center. Instead of traditional macaron filling, the pastry is stuffed with strawberry creme and decorated with sprinkles. The result is a decadent treat that combines the best parts of the two beloved pastries.

On National Macaron Day, fans can go to François Payard to sample the hybrid creation for free. A percentage of proceeds from any additional macarons purchased will go towards the charity [City Harvest](https://www.trendhunter.com/trends/chocolate-chip-cretzel), which helps to feed the homeless.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 92% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Hybrid Pastry:** There is a trend of combining two different pastries to create a new hybrid pastry which could be explored by bakeries and pastry chefs.
- **Fusion Flavors:** The creation of new and unique flavor fusions, like the 'Macaronut', is a trend that can be leveraged by culinary professionals in the bakery and dessert industry.
- **Charitable Food Offerings:** There is a trend of offering a percentage of proceeds from a special food item or the sale of a limited-time offering towards charitable organizations, which can be adopted by restaurants, cafes or food establishments.

### Where This Applies

- **Bakery:** Bakeries can adopt the trend of hybrid pastries, like the 'Macaronut', to create unique and delicious offerings for their customers.
- **Dessert:** The trend of fusion flavors can be applied by pastry chefs and dessert professionals to create new and exciting desserts that appeal to customers' taste buds.
- **Food Charity:** Restaurants, cafes and food establishments can participate in charitable food offerings, similar to the 'Macaronut', while also contributing towards a good cause.

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