# Pasta-Themed Gummy Candies The Frankford Candy Kraft Macaroni & Cheese Gummies are Recognizable By Michael Hemsworth | Published 2022-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/macaroni-cheese-gummies References: [drugstorenews](https://drugstorenews.com/sweet-sweet-success-two-years-pandemic-resulted-record-candy-sales-consumers-sought-comfort) & [frankfordcandy](https://www.frankfordcandy.com)  The [Frankford Candy Kraft](https://www.trendhunter.com/trends/halloween-gummy-candies) Macaroni & Cheese Gummies are a themed candy product that, upon first glance, might appeal to consumers with a penchant for the classic noodle dish. The gummies come packaged in a box that looks just like the [Kraft Macaroni & Cheese box](https://www.trendhunter.com/trends/kraft-mac-cheese8), but is accented with a small see-through window in the front to let shoppers know it's not actually pasta inside. The gummies themselves have an [elbow macaroni-shaped format](https://www.trendhunter.com/trends/forever-macaroni-necklace) with a subtle citrus flavor that perfectly matches the orange color. The Frankford Candy Kraft Macaroni & Cheese Gummies are a playful candy that's perfect for kids and adults alike, and ideal for sharing on social media thanks to the illusory appeal of the product. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 90% | Activity: 99% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Themed Candy Products:** As themed candy products gain popularity among consumers, companies can create playful and innovative products to meet this demand. - **Illusory Food Products:** Creating food products that are visually similar to popular dishes, but in fact are something else entirely, can lead to new product categories and unique experiences for consumers. - **Unconventional Flavors:** As consumers continue to seek out unique and unexpected flavor experiences, companies can capitalize on this trend by introducing unconventional flavors to their products. ### Sectors Adopting This - **Confectionery Industry:** The confectionery industry can leverage themed candy products to create new and innovative products that appeal to consumers' love of playful and creative experiences. - **Food and Beverage Industry:** As companies continue to experiment with unconventional flavors and ingredients, the food and beverage industry can create new and exciting products that capture consumers' interest. - **Social Media Industry:** As visually appealing and illusory food products gain popularity on social media platforms like Instagram, companies can leverage this trend to create products that are shareable and unique. ## Related on Trend Hunter - [Macaroni-Themed Gummy Candies](https://www.trendhunter.com/trends/halloween-gummy-candies.md) - [Food-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-gummy-snack-pack.md) - [Barbecue-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-and-frankford-candy.md) - [Buildable Gummy Candies](https://www.trendhunter.com/trends/gummy-lunchables.md) - [Cheesy Artisan-Inspired Pastas](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavors.md) - [Cartoon-Shaped Pastas](https://www.trendhunter.com/trends/spongebob-squarepants-shapes.md) - [Spooky Macaroni Meals](https://www.trendhunter.com/trends/cheetos-mac-n-cheese-box-of-bones.md) - [Cheesy Macaroni-Flavored Popcorns](https://www.trendhunter.com/trends/kraft-mac-cheese-popcorn.md) - [Designer Macaroni Dinners](https://www.trendhunter.com/trends/supreme-mac-and-cheese.md)