# Savory Scent Fresheners The Macaroni & Cheese Air Freshener is a Delicious Gag Gift By Meghan Young | Published 2014-06-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/macaroni-cheese-air-freshener References: [ohgizmo](http://www.ohgizmo.com/2014/05/30/smells-like-comfort-mac-cheese-air-freshner/) & [amazon](http://www.amazon.com/dp/B005R5JEC8/?tag=trenhunt0f-20) Not everyone is a fan of [floral or vanilla scents](https://www.trendhunter.com/trends/foodinspired-candle), common fragrances created to freshen the home, car and any other enclosed space that needs a little sprucing up in the scent department; enter the Macaroni & Cheese Air Freshener. It is a [savory air freshener](https://www.trendhunter.com/trends/unicorn-toots) that will take people back to their childhood and college days when nothing taste better than a box of pasta and cheese powder. Created by Accoutrements, the Macaroni & Cheese Air Freshener might be considered a gag gift for those who really have an undying love for the cheap and convenient meal, but it can easily be appreciated on a higher level as well. Shaped just like a bowl of [Mac & Cheese](https://www.trendhunter.com/trends/white-cheddar-mac-cheese), it comes on a string to hang. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Savory Scent Fresheners:** The Macaroni & Cheese Air Freshener taps into the trend of unconventional air freshener scents, offering a unique and nostalgic fragrance experience. - **Gag Gifts:** The Macaroni & Cheese Air Freshener highlights the trend of humor and novelty items, presenting a disruptive innovation opportunity for the gag gift industry. - **Nostalgic Products:** The Macaroni & Cheese Air Freshener capitalizes on the trend of nostalgia-driven products, providing a novel way for consumers to relive childhood memories through scent. ### Sectors Adopting This - **Home Fragrance:** The Macaroni & Cheese Air Freshener targets the home fragrance industry, offering a quirky and playful alternative to traditional scents. - **Gifts and Novelties:** The Macaroni & Cheese Air Freshener taps into the gifts and novelties market, catering to consumers seeking unique and humorous products. - **Food and Beverage:** The Macaroni & Cheese Air Freshener explores the intersection of food and fragrance, presenting an opportunity for the food and beverage industry to expand into unconventional product lines. ## Related on Trend Hunter - [Pasta-Themed Gummy Candies](https://www.trendhunter.com/trends/macaroni-cheese-gummies.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Pasta Preparation Scented Candles](https://www.trendhunter.com/trends/pasta-water-candle.md) - [Smoky Macaroni Ice Creams](https://www.trendhunter.com/trends/smoked-mac-cheese.md) - [Cheesy Macaroni-Flavored Popcorns](https://www.trendhunter.com/trends/kraft-mac-cheese-popcorn.md) - [Cheesy Pasta Lemonades](https://www.trendhunter.com/trends/mac-and-cheese-drink.md) - [Gourmet Macaroni Meals](https://www.trendhunter.com/trends/mac-cheese-frozen-ready-meals.md) - [Meal-Inspired Lip Balms](https://www.trendhunter.com/trends/smac-and-cheese.md) - [Pizza-Flavored Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza.md)