# Dedicated Macaroni Restaurants Murray’s Cheese Shop is Opening a Macaroni and Cheese Restaurant By Laura McQuarrie | Published 2019-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macaroni-and-cheese-restaurant References: [foodandwine](https://www.foodandwine.com/news/murrays-cheese-shop-mac-and-cheese) & [murrayscheese](https://www.murrayscheese.com/) [Murray's Cheese](https://www.trendhunter.com/trends/cheese-subscription-box), an artisanal cheese and specialty foods retailer, recently announced that it will be opening a fast-casual macaroni and cheese restaurant concept. Naturally, Murray’s Mac & Cheese is set to feature all of the cheeses from Murray's in pasta dishes—with pasta supplied by pasta maker [Sfoglini](https://www.trendhunter.com/trends/sfoglini), another iconic New York business. Murray’s Mac & Cheese is set to open next to the cheese shop's Bleecker Street flagship store, making it a new hub for cheese lovers who want to do some shopping and stop by for a meal at the same time. On-site, six signature macaroni and cheese meals will be shared, including options like the Classic with a secret blend of cheeses, Buffalo Chicken, Barbecue, French Onion and Carbonara. Murray’s Mac & Cheese will also be offering plenty of family-friendly options like the [Little Mac](https://www.trendhunter.com/trends/healthy-mac-cheese) for young ones and the Family Mac. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 45% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dedicated Macaroni Restaurants:** Opening a dedicated macaroni and cheese restaurant concept can disrupt the traditional fast-casual dining industry by offering unique and customizable pasta dishes to attract more customers. - **Artisanal Cheese Shop Restaurants:** Combining an artisanal cheese shop and a fast-casual restaurant concept can disrupt the food industry by offering customers a unique shopping and dining experience in one convenient location. - **Specialty Pasta Suppliers:** Partnering with local pasta makers to supply pasta dishes in a restaurant concept can disrupt the traditional supplier relationships in the food industry by promoting and supporting local businesses. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from opening dedicated macaroni and cheese restaurant concepts to attract customers and stand out from competitors. - **Retail:** The retail industry can benefit from combining an artisanal cheese shop and a fast-casual restaurant concept to offer customers a unique shopping and dining experience in one convenient location. - **Local Suppliers:** Local suppliers, such as pasta makers, can benefit from partnering with restaurants to supply pasta dishes and promote their products to a wider audience. ## Related on Trend Hunter - [Gourmet Macaroni Meals](https://www.trendhunter.com/trends/mac-cheese-frozen-ready-meals.md) - [Cheesy Artisan-Style Pastas](https://www.trendhunter.com/trends/noodles-company-mac-cheese.md) - [Cheese-Filled QSR Combos](https://www.trendhunter.com/trends/schlotzskys-mac-and-cheese.md) - [Macaroni and Cheese Burgers](https://www.trendhunter.com/trends/scorchin-hot-mac-cheese.md) - [Comforting Macaroni Side Dishes](https://www.trendhunter.com/trends/creamy-mac-cheese.md) - [Homemade-Inspired Premade Pasta Dishes](https://www.trendhunter.com/trends/allie-bs-mac-cheese.md) - [Extra-Cheesy Noodle Dishes](https://www.trendhunter.com/trends/noodles-company.md) - [Family-Sized Macaroni Sides](https://www.trendhunter.com/trends/mac-cheese-family-side.md) - [Cheesy Baked Macaroni Bowls](https://www.trendhunter.com/trends/mac-n-cheese-nodough-bowls.md)