# Macaron Ice Cream Collections Häagen-Dazs & Pastry Chef Pierre Hermé Collaborated on a Luxe Range By Laura McQuarrie | Published 2023-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macaron-ice-cream References: [prnewswire](https://www.prnewswire.com/news-releases/haagen-dazs-x-pierre-herme-collaborate-for-their-global-first-macaron-ice-cream-collection-301739863.html) & [haagen-dazs](http://www.haagen-dazs.co.uk)  Premium ice cream maker [Häagen-Dazs](https://www.trendhunter.com/trends/flavours-of-love) teamed up with world-renowned pastry chef [Pierre](https://www.trendhunter.com/trends/pierres-ice-cream) [Hermé](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign) (the "The Picasso of pastries") on a macaron ice cream collection. As Manuel Garabato, Häagen-Dazs Global Brand Director, describes, the macaron collaboration is "bringing alive Paris in a pint." In the ice cream collection, there are chewy and crunchy mini macaron shells that share the taste of Pierre Hermé's signature almond-flavored macarons. The Häagen-Dazs X Pierre Hermé 2023 collection shares a taste of three different flavors: Strawberry & Raspberry, Double Chocolate Ganache and Yuzu & Lemon. The collection will first launch in the UK and France before making its way to Europe, Asia, Latin America and the Middle East. Over the last decade, macarons experienced a surge in popularity and soon, they can be appreciated within one of the most popular desserts. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 80% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Desserts:** Collaborations between premium dessert makers and renowned pastry chefs to create luxe dessert collections with unique flavor profiles. - **Creative Flavor Combinations:** Innovation in ice cream and pastry flavor profiles, such as merging pastry flavors with ice cream flavors to create unique and unexpected tasting experiences. - **Global Expansion:** Expansion of brands and products to reach a wider global market, particularly in Europe, Asia, Latin America, and the Middle East markets. ### Sectors Adopting This - **Dessert Industry:** The dessert industry can capitalize on collaborations with renowned pastry chefs to create unique, high-end dessert collections. - **Ice Cream Industry:** The ice cream industry can take advantage of innovative flavor combinations, such as merging pastry flavors with ice cream flavors, to create unique and exciting products that appeal to a wider audience. - **Global Food and Beverage Industry:** Global expansion can provide opportunities for companies in the food and beverage industry to tap into new markets and increase their brand awareness globally. ## Related on Trend Hunter - [Macaron-Studded Ice Cream Bars](https://www.trendhunter.com/trends/macaron-strawberry-raspberry-ice-cream-bars.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Macaron Ice Cream Sandwiches](https://www.trendhunter.com/trends/loriginal-macaron-ice-cream.md) - [Collaboration Cookie Ice Creams](https://www.trendhunter.com/trends/hagendazs-caramel-biscuit-cream.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Afternoon Tea-Inspired Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavors.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Ice Cream-Inspired Macarons](https://www.trendhunter.com/trends/baskinrobbins-macarons.md)