# Sophisticated Macaron Branding The Chez Dodo Brand Identity Boasts Avian Imagery By Jana Pijak | Published 2016-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/macaron-branding References: [behance.net](https://www.behance.net/gallery/23053239/CHEZ-DODO) Chez Dodo's sophisticated macaron branding consists of gorgeous boxes that are adorned with bird illustrations. Borrowing its inspiration from the natural world, this avian packaging is conceived by designer Eszter Laki. Those visiting Chez Dodo can purchase a candy gift box or sample a handful of French macarons in clear bags that boast the bakery's minimalist 'CD' insignia. This macaron branding is inspired by nature and embodies a charming and sophisticated air. Created using a watercolor medium, the packaging's bird illustrations resemble vintage wallpaper motifs that are synonymous with Parisian interior decor. Marketed as a sophisticated snack, French macarons are an age-old confection made modern in an effort to appeal to Millennial consumers with an interest in nostalgia. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nature-inspired Branding:** Creative ways of incorporating nature-inspired elements in product packaging and branding. - **Sophisticated Snacking:** Introducing high-end and elevated snacking options for consumers to enjoy. - **Nostalgia Marketing:** Creating a modern twist on age-old confections to target nostalgic Millennial consumers. ### Who This Affects Most - **Food and Beverage:** Opportunities to introduce elevated snacking options and modernize traditional confections. - **Graphic Design:** Opportunities to create beautiful and unique branding and packaging inspired by nature and nostalgia. - **Luxury Retail:** Opportunities to introduce sophisticated snacking options in high-end retail stores. ## Related on Trend Hunter - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Collaborative Spirit-Infused Macarons](https://www.trendhunter.com/trends/macarons-cocktail.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Cookie Re-Branding Makeovers](https://www.trendhunter.com/trends/lotus-bakeries-1.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [DIY French Macaron Kits](https://www.trendhunter.com/trends/french-macaron-kit.md)