# $460,000 Whiskey Bottles (UPDATE) The Macallan in Lalique Cire Perdue Exceeds its Estimate By Amelia Roblin | Published 2010-11-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/macallan-in-lalique-cire References: [luxist](http://www.luxist.com/2010/11/16/rarest-macallan-bottle-fetches-record-460-000-at-sothebys-auct/) & [themacallan](http://www.themacallan.com/home.aspx) Two months ago, one of the most rare aged bottles of whiskey, the Macallan in Lalique Cire Perdue, was valued at Sotheby’s New York for an estimated $150,000. The rich 65-year-old brew has just been sold for a whopping $460,000, with its proceed going to ‘Charity: Water.’ The Macallan in Lalique Cire Perdue was able to fetch such en enormous record-breaking price for reasons other than its exotic blend of sherry-seasoned Spanish oak and single malt Scotch. The 1820s-inspired Lalique decanter is made of crystal, with the design of the Macallan Scottish estate inscribed through the artisan technique of “cire perdue” or “lost wax.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Spirit Bottles:** Opportunity for luxury spirit makers to market their products in unique and artistic packaging to attract wealthy consumers. - **Artisanal Craftmanship:** Opportunity for craftsmen to showcase their skills by creating unique and visually appealing designs that add value to the products they create. - **Philanthropic Auctions:** Opportunity for businesses to host auctions that donate proceeds to a good cause, providing a unique selling point for their products and improving brand reputation. ### Who This Affects Most - **Luxury Spirits:** Opportunity for luxury spirit manufacturers to create rare, highly-valued blends and package them in unique and visually appealing bottles that attract wealthy consumers. - **Artisanal Craftsmanship:** Opportunity for craftsmen to showcase their skills by creating unique and visually appealing designs that add value to luxury products like liquor bottles. - **Charity Fundraising:** Opportunity for non-profit organizations to partner with businesses to host charity auctions and events that raise money for important causes while increasing brand reputation. ## Related on Trend Hunter - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Expensive Whiskey Sales](https://www.trendhunter.com/trends/emerald-isle-whiskey.md) - [Extremely Rare Whisky Auctions](https://www.trendhunter.com/trends/mexicoinspired-whisky.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [81-Year-Old Single Malt Scotches](https://www.trendhunter.com/trends/the-macallan-reach-single-malt.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Extravagant Luxury Bourbons](https://www.trendhunter.com/trends/luxury-bourbon.md) - [Celebratory Premium Whiskeys](https://www.trendhunter.com/trends/macallan-m-collection.md)