# Sustainable Macadamia Alt Milks Giraf Macadamia Milk Has a Smooth, Velvety and Dairy-Free Recipe By Michael Hemsworth | Published 2025-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macadamia-milk References: [retailtimes](https://retailtimes.co.uk/giraf-macadamia-milk-launches-in-the-uk/) & [girafmacadamia](https://girafmacadamia.com)  Giraf Macadamia Milk is a premium alt milk product hailing from South Africa that's crafted with taste, quality and sustainability in mind to work well for today's discerning consumer. The product is characterized by its dairy-free recipe that has [no lactose, gluten or seed oils](https://www.trendhunter.com/trends/malk-vanilla-almond) in the mix, and is also reported to have a great ability to be [frothed for use in cafe beverages](https://www.trendhunter.com/trends/rude-health-barista). The product comes in Original, Oat and Unsweetened options to work well for consumers seeking out an alternative to dairy milk or even their existing alt milk. The Unsweetened version comes with 77-calories per serving and 0.4-grams of sugar to make it suited for consumers who practice [Keto or low-carb diets](https://www.trendhunter.com/trends/zero-sugar-oat-drink). Managing Director Philip Moufarriage spoke on Giraf Macadamia Milk saying, "Giraf is about better choices without compromise. We’re proud to bring a premium macadamia milk to the UK that delivers on taste, texture, and quality, with thoughtful sourcing at the core.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 16% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Alt Milk Products:** There is a growing consumer demand for high-quality alternative milks like Giraf, offering opportunities for innovation in taste and sustainability measures. - **Froth-friendly Non-dairy Beverages:** Catering to coffee enthusiasts, alt milks with excellent frothing capabilities are becoming essential in modern cafe culture. - **Health-conscious Alt Milk Options:** With the rise of Keto and low-carb lifestyles, unsweetened alt milks offer a healthy alternative with minimal sugars and calories. ### Where This Applies - **Dairy Alternatives:** The dairy alternatives market is expanding as consumers seek plant-based options that prioritize taste and sustainability. - **Cafe Specialty Products:** The cafe sector is embracing specialty products, like frothable alt milks, that enhance beverage offerings. - **Health and Wellness Food:** This industry sees continuous growth with new products catering to diet-specific groups such as low-carb and Keto consumers. ## Related on Trend Hunter - [Clean-Label Macadamia Milks](https://www.trendhunter.com/trends/mac-nut-kiki-milk.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [RTD Macadamia Milk Tea](https://www.trendhunter.com/trends/milk-tea-1.md) - [Low-Ingredient Unsweetened Alt Milks](https://www.trendhunter.com/trends/elmhurst-1925-unsweetened.md) - [Certified Free-From Alt Milks](https://www.trendhunter.com/trends/califia-simple-organic.md) - [Maple Walnut Milks](https://www.trendhunter.com/trends/maple-walnut-barista-edition.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/zero-sugar-oat-drink.md) - [Sustainable Hazelnut Beverages](https://www.trendhunter.com/trends/hazelicious.md)