# Macabre Music Videos Explore the Spooky World of Fever Ray in "If I Had a Heart" By Cowbag | Published 2009-02-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/macabre-pop-videos-the-spooky-world-of-fever-ray References: [youtube](http://www.youtube.com/watch?v=EBAzlNJonO8) & [feverray](http://www.feverray.com) I adore this video for Fever Ray’s debut single “If I Had a Heart.” The song is awesome, but the video is even better, an amazing theatrical piece of direction which totally rocks my world. It opens with a spooky procession through water led by a burning touch, and gets increasingly strange. Empty swimming pools filled with [dead bodies, singing skulls, murder victims](https://www.trendhunter.com/trends/deddy-bears), and strange artifacts all give the impression of a [strange macabre circus](https://www.trendhunter.com/trends/macabre-spirits). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 3% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Macabre Visuals in Music Videos:** Opportunity for musicians to create shocking, theatrical pieces of direction in their music videos. - **Theatrical Art Direction in Film and TV:** Opportunity for filmmakers and TV producers to incorporate macabre and shocking art direction into their projects. - **Interactive Halloween Attractions:** Opportunity for companies to create interactive experiences that simulate the creepy and macabre world of music videos. ### Industries Being Reshaped - **Music and Entertainment:** New trend for musicians and video directors to explore the macabre in their visual content. - **Film and Television Production:** New opportunity for filmmakers and TV producers to add a touch of macabre art direction for shock and awe. - **Halloween and Haunted House Attractions:** New opportunity for companies to create immersive experiences that capture the shocking and creepy world of music videos. ## Related on Trend Hunter - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Movement-Evoking Audio Visualizers](https://www.trendhunter.com/trends/favle22.md) - [80s-Based Horror Trilogies](https://www.trendhunter.com/trends/maxxxine.md) - [Album-Inspired Video Games](https://www.trendhunter.com/trends/cross-country-legacy.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Spooky Scream King Spirits](https://www.trendhunter.com/trends/macabre-spirits.md) - [Kpop-Star Cinematic Short Films](https://www.trendhunter.com/trends/dream-short-film.md)