# Superfood-Infused Drink Mixes This Hand-Roasted Coffee Alternative Contains Maca Root By Katherine Pendrill | Published 2015-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maca-root References: [preparedfoods](http://www.preparedfoods.com/articles/117425-macaccino-a-new-coffee-alternative) & [solnaturalfoods](https://solnaturalfoods.com/) 'Macaccino' is a hand-roasted drink mix that contains maca root and other organic ingredients. While many people turn to coffee as a way to boost their energy, not everyone enjoys their morning cup of joe. This [organic drink mix](https://www.trendhunter.com/trends/superfood-instant-latte) is designed to give consumers the alertness that comes from drinking coffee without the subsequent [caffeine crash](https://www.trendhunter.com/trends/what-do-you-coffee). 'Science of Living Natural Foods' is the company that produces Macaccino. The drink mix is made from hand-roasting organic ingredients such as maca root. The drink has a dark and coffee-like consistency, but with a far higher nutritional makeup. As a result, the drink mix delivers the same feeling of alertness that comes from drinking coffee without the caffeine-induced side effects. Not only is the drink a [healthy alternative to coffee](https://www.trendhunter.com/trends/koppie), but it is also a more sustainable drink option. No deforestation is involved in the production of Macaccino and significantly less water is required to grow the ingredients used. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Superfood-infused Drink Mixes:** Trend: Incorporating superfoods into drink mixes presents an opportunity for creating healthy and functional beverages without the caffeine crash. - **Organic Coffee Alternatives:** Trend: The rise of organic coffee alternatives, such as Macaccino, taps into the growing demand for healthier and sustainable options in the beverage industry. - **Sustainable Beverage Production:** Trend: The emphasis on sustainable and eco-friendly production methods for drink mixes like Macaccino opens doors for disruptive innovation in sustainable beverage manufacturing. ### Industries Being Reshaped - **Functional Beverage Industry:** Industry: Macaccino and similar superfood-infused drink mixes cater to the functional beverage market by offering healthy alternatives to traditional caffeinated drinks. - **Organic Food and Beverage Industry:** Industry: The organic ingredients and sustainable practices used in the production of Macaccino align with consumer preferences in the organic food and beverage industry. - **Sustainable Manufacturing Industry:** Industry: The focus on sustainable production methods by companies like 'Science of Living Natural Foods' creates opportunities for innovation and growth within the sustainable manufacturing sector. ## Related on Trend Hunter - [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md) - [Mesquite-Made Coffee Alternatives](https://www.trendhunter.com/trends/caffeinefree-coffee-alternative.md) - [Plant-Based Coffee Alternatives](https://www.trendhunter.com/trends/kola-mix.md) - [Apoptogenic Coffee Alternatives](https://www.trendhunter.com/trends/renudes-chagaccino.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md) - [Flavorful Cocoa Coffee Alternatives](https://www.trendhunter.com/trends/maverick-chocolate-morning-bliss.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md)