# Multifunctional Oil-Reducing Primers MAC's New Primer Can Be Used Alone or as a Makeup Base Layer By Francesca Mercurio | Published 2021-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mac References: [happi](https://www.happi.com/contents/view_breaking-news/2021-09-03/temp-title-155476/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) [MAC](https://www.trendhunter.com/trends/strobe-dewy-skin-tint) Cosmetics has released its new Studio Fix Mattifine Primer, designed to blur undesired black spots and give the skin a [matte finish](https://www.trendhunter.com/trends/mattifying-face-stick). Its formulated with a gel-to-powder texture that is lightweight and sweat-resistant. This new formula was designed to control the skin's natural oils for up to 12 hours. This new primer has a velvety and soft finish and is oil-free and [non-comedogenic](https://www.trendhunter.com/trends/porefessional-foundation). Not only does it reduce shine, it equally nourishes the skin thanks to a robust ingredient list. The formula has time-released shine-absorbing polymers that temporarily trap oils. The Studio Fix Mattifine Primer also has lactobionic acid, algae extract, and witch hazel that helps keep the pores clean and oil-free. The primer is designed to work alone or in combination with any of MAC products. Image Credit: MAC Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 22% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Oil-reducing Formulas:** Opportunity for cosmetics companies to create new formulas for oil-reducing products that benefit the skin and provide a matte finish. - **Multifunctional Makeup:** Opportunity for companies to create versatile makeup products that can be used alone or with other products. - **Long-lasting Beauty Products:** Opportunity for companies to create long-lasting beauty products that provide a matte finish and control shine for extended periods of time. ### Industries Being Reshaped - **Cosmetics:** Opportunity for cosmetics companies to develop oil-controlling primers and makeup products that can nourish the skin and control shine. - **Skincare:** Opportunity for skincare companies to create oil-reducing skincare products that can benefit the skin and provide a matte finish. - **Beauty:** Opportunity for beauty companies to develop long-lasting beauty products that provide a matte finish, reduce shine and control natural oils for hours. ## Related on Trend Hunter - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Mattifying Face Sticks](https://www.trendhunter.com/trends/mattifying-face-stick.md) - [Blurring Non-Comedogenic Foundations](https://www.trendhunter.com/trends/porefessional-foundation.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md)