# Milliner-Inspired Makeup Lines The MAC x Philip Treacy Collaboration is Inspired by Fascinators By Rebecca Byers | Published 2015-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mac-x-philip-treacy References: [makeupandbeautyblog](http://www.makeupandbeautyblog.com/cosmetics/mac-philip-treacy-collection-first-impressions-mini-reviews-video/) & [allurabeauty](http://www.allurabeauty.com/2015/mac-philip-treacy-collection-spring-2015/) Potentially aiming to capitalize on the ever increasing popularity of the [British Royal](https://www.trendhunter.com/trends/mcdonalds-collection) family thanks to Kate Middleton, the [MAC](https://www.trendhunter.com/trends/mac-partnered-with-disney) x Philip Treacy collection is a vibrant and sophisticated line from the famed British milliner. The collection's ads feature three models donning exquisite Treacy-designed fascinators perfectly placed to reveal the delicate color scheme of the line's eyeshadows. Kate Middleton is known to have a heavy influence on fashion sales, so it makes sense that the royal brand and anyone associated with it would be given a boost from the association. The MAC x Philip Treacy collection is also notably rather tame compared to some of the brand's previous collaborations, such as the playful Simpsons line or the hit Rihanna collection. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Milliner-inspired Makeup:** The MAC x Philip Treacy Collaboration demonstrates the potential for makeup lines inspired by fashion accessories. - **Influence of the British Royal Family:** The collaboration can be seen as a response to the growing influence of the British royal family on fashion and beauty trends. - **Sophisticated Collaborations:** The trend for high-end collaborations with designers and artists suggests an opportunity for more sophisticated makeup lines. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can benefit from creating innovative makeup lines inspired by fashion designers and accessories. - **Fashion and Accessories:** The fashion and accessories industry can leverage their designs by collaborating with beauty and cosmetics brands. - **Advertising and Marketing:** The advertising and marketing industry can tap into the influence of the British royal family on consumer behavior and develop targeted campaigns for brands. ## Related on Trend Hunter - [Romantic Regency Makeup Collections](https://www.trendhunter.com/trends/bridgeton-makeup-collection.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Fashion-Branded Press-On Nails](https://www.trendhunter.com/trends/impress-x-kate-spade.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md)