# K-Pop Cosmetic Collabs MAC x L Shares Makeup Designed by a K-Pop Star By Laura McQuarrie | Published 2021-11-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mac-x-l References: [lifestyleasia](https://www.lifestyleasia.com/bk/beauty-grooming/makeup/blackpink-lisa-mac-cosmetics-first-collection/) [Blackpink's](https://www.trendhunter.com/trends/blackpink-in-your-area-league-collection) Lids was named global ambassador for [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat) last year and now, the star is collaborating with the brand on the MAC x L collection. The highly anticipated collection is being teased as one that's been "Designed by Lisa. Created by MAC. Exclusively for you," and fans can expect to see a curated selection of the star's favorite products, plus all-new shades. The collab includes six Powder Kiss Liquid Lip colors, two Brushstroke 24-Hour Brushstroke Liners, one Extra Dimension Skinfinish, one Powder Blush in Melba and a dozen MAC x L Eye Shadows. This MAC Cosmetics collection with Lalisa Manobal, the first female K-pop star to become the face of the company, speaks to a wide audience of [K-pop fans](https://www.trendhunter.com/trends/asahi-super-dry-unveiled) who are passionate about artistry and self-expression. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 76% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Influencer Collaborations:** Partnering with popular celebrities to promote and design products in the cosmetics industry presents a potential opportunity for disruptive innovation. - **K-pop Beauty Trends:** Incorporating K-Pop inspired looks and products in the cosmetics industry can tap into a growing trend and attract a new consumer base. - **Customizable Product Lines:** Offering personalized product lines that incorporate the favorite products and shades of a celebrity can create a more engaging and personalized cosmetic experience for consumers. ### Where This Applies - **Cosmetics:** The cosmetics industry could benefit from increased celebrity collaborations that aim to target specific audiences and capitalize on trending styles. - **Entertainment:** The entertainment industry can leverage celebrity partnerships to expand their influence and profitability in areas outside of traditional media and entertainment. - **Marketing and Advertising:** Marketing and advertising industries can explore the use of celebrity influencers to drive brand awareness and engagement among targeted audiences. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [K-Pop-Backed Cosmetic Lines](https://www.trendhunter.com/trends/nacific.md) - [Kpop Singer-Backed Whiskys](https://www.trendhunter.com/trends/blackpinks-lisa-1.md) - [Oral Care Popstar Ambassadors](https://www.trendhunter.com/trends/dentiste.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Lash Brand Expansions](https://www.trendhunter.com/trends/lilly-lashes.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)