# Rapper Cosmetic Collections The M.A.C x Brooke Candy Line Captures the Rapper's Sultry Beauty By Malika Renee Butss | Published 2015-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mac-x-brooke-candy References: [graziadaily](http://www.graziadaily.co.uk/beauty/makeup/halloween-beauty-products-20151054922) & [maccosmetics](https://www.maccosmetics.ca/collections-mac-brooke-candy) M.A.C collectors are given an edgy upgrade with the release of the M.A.C x Brooke Candy collection. This three-piece cosmetic collection was made in partnership with the eccentric American rapper. While the M.A.C brand is no stranger to working alongside chart-topping artists, the M.A.C x Brooke Candy collection isn't an ultra-feminine line like Nicki Minaj's popping pink Viva Glam creation or soft like Rihanna's M.A.C Holiday collection. This collaboration between Brooke Candy and M.A.C offers [amplified lipsticks in two new shades](https://www.trendhunter.com/trends/the-emperor-kraken-duo) with silver chrome deco as well as a liquid eyeliner. While the plum lipstick is a deep purple by the name of 'Which Witch,' the opposing shade is a vibrant red titled 'Cherry Red.' ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Collaboration Collections:** Collaborating with edgy artists offers cosmetics brands an opportunity to upgrade their collections and appeal to a younger demographic. - **Bold Lipstick Shades:** Offering amplified lipsticks in unconventional shades attracts attention from consumers and allows for experimentation with personal style. - **Chrome Deco:** Adding silver chrome deco to cosmetics packaging creates a futuristic aesthetic that appeals to those interested in innovative design. ### Where This Applies - **Cosmetics:** Cosmetics companies can benefit from collaborating with musicians to create limited edition collections that appeal to a younger audience and provide a fresh take on their existing product lines. - **Fashion:** Fashion brands can learn from the unique packaging designs of cosmetics collaborations and apply bold and edgy aesthetics to clothing items and accessories to stand out in the competitive market. - **Music:** Musicians can partner with cosmetics companies to expand their personal brand and reach new audiences through limited edition makeup collections that showcase their unique style and personality. ## Related on Trend Hunter - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Video Game-Inspired Makeup Ranges](https://www.trendhunter.com/trends/pat-mcgrath-labs-x-candy-crush-saga.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Co-Branded Blackened Lipsticks](https://www.trendhunter.com/trends/the-emperor-kraken-duo.md)