# Gagafied Lip Gloss Lines MAC Viva Glam Gaga Lipglass Joins the Pop Queen Cosmetics Collection By Amelia Roblin | Published 2011-01-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mac-viva-glam-gaga-lipglass References: [cocoperez](http://cocoperez.com/2011-01-29-lady-gagas-mac-viva-glam-collection-hitting-stores-in-february) & [maccosmetics](http://www.maccosmetics.com/whats_new/collection.tmpl?CATEGORY_ID=CAT846) Many have already seen photos of the [Lady Gaga](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) and Cindi Lauper makeup campaign, but fans and fashionionistas alike should get excited about the release of MAC Viva Glam Gaga Lipglass. Having already launched a lipstick shade with [MAC cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross), the pop queen now has her own [signature shade of gloss](https://www.trendhunter.com/trends/glossy-lip-kit). Available in the U.S. and Canada for an affordable $14.50, all profits for MAC Viva Glam Gaga Lipglass become donations to the company's AIDS fund. Photo Credits: [Temptalia](http://www.temptalia.com/mac-viva-glam-lipglass-cyndi-gaga) | [Gaga News](http://www.gaganews.com/2010/02/26/lady-gaga-cyndi-lauper-to-discuss-hiv-and-aids-awareness-live-stream/) ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Celebrity Makeup Collaborations:** Opportunity for cosmetics brands to collaborate with popular celebrities in creating unique makeup collections. - **Charity-driven Cosmetics:** The rise of cosmetic products that donate a portion or all proceeds to charitable causes, providing a new marketing angle for brands. - **Lip Gloss Revival:** A resurgence in popularity of lip gloss products, presenting opportunities for brands to innovate with new formulas and packaging. ### Industries Being Reshaped - **Cosmetics:** The cosmetic industry can explore partnerships with celebrities to create exclusive makeup lines and focus on charitable initiatives. - **Fashion and Entertainment:** Collaborations between fashion and entertainment industries can incorporate makeup collections as part of their brand collaborations. - **Non-profit Organizations:** Non-profit organizations can explore partnerships with cosmetic brands to create special edition products that raise funds for charitable causes. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Multi-Dimensional Lip Gloss Technology](https://www.trendhunter.com/trends/prisma-glass-lip-gloss.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [Paint-Can-Themed Lip Gloss Sets](https://www.trendhunter.com/trends/mini-lip-drum-holiday.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md)