# Prismatic Cosmetics Packaging The MAC Ultimate Collection Boasts Geometric Branding By Jana Pijak | Published 2014-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mac-ultimate-collection References: [beautyscene.net](http://www.beautyscene.net/makeup/mac-ultimate-collection-2014/) & [maccosmetics](http://www.maccosmetics.com) The MAC Ultimate Collection for 2014 boasts geometric branding and a slew of hot statement colors. The cosmetic line features MAC's sheer mystery powder that is available in four shades along with their [Ultimate Lipstick](https://www.trendhunter.com/trends/reserve-lip-color) that comes in 10 fresh and new hues. Whether you're looking to make a bronze statement on your next vacation or opting for a vampy look that fits your autumn wardrobe, the MAC Ultimate Collection for 2014 has something for everyone. If you love to experiment with [different lipstick hues](https://www.trendhunter.com/trends/lip-color-collection), the collection is sure to offer a diverse range of colors that include subtle and warm tones along with deep and dramatic hues for any occasion. The collection's cosmetics packaging is geometry-infused and is prismatic in its design aesthetic. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Geometric Packaging Design:** Opportunities to incorporate geometric elements into product packaging for a unique aesthetic and increased brand recognition. - **Statement Colors:** Incorporating bold and vibrant colors into product lines to appeal to consumers seeking to make a statement with their cosmetics choices. - **Sheer Mystery Powder:** Development of sheer powder products with varying shade options to cater to a wider range of consumer skin tones. ### Where This Applies - **Cosmetics:** Opportunities to innovate packaging designs and color selections in cosmetics to appeal to consumer preferences. - **Fashion Retail:** Opportunities for collaboration and cross-promotion between cosmetics and fashion industries to offer cohesive product lines. - **Beauty Technology:** Opportunities to incorporate technology into cosmetics design and development for increased efficiency and product effectiveness. ## Related on Trend Hunter - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Color-Centric Beauty Packaging](https://www.trendhunter.com/trends/absolute-collection.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md)