# Plaid Makeup The MAC 'Tartan Tale' Line of Kilt-Inspired Cosmetics By Rainer Takahashi | Published 2010-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mac-tartan-tale References: [maccosmetics](http://www.maccosmetics.com) The [MAC](https://www.trendhunter.com/trends/24k-holiday-advent-calendar) 'Tartan Tale' line of cosmetics is the makeup brand's latest ambitious [fantasy foray](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek). This slightly twisted yet posh line of Dazzleglass Cremes and Lush Lipsticks is sure to take you away to a plaid-filled fantasy. The MAC 'Tartan Tale' line includes nail lacquers, mascara, eyeliner, mineralized eyeshadow, lipsticks, cremes and powder blush. Who knew plaid could be so fun? **Implications** - The 'Tartan Tale' line was created specially for the [holiday season](https://www.trendhunter.com/trends/holiday-2024-makeup) and products even come in their own adorable tartan satchel that can be seen in different shapes and sizes. You can buy kits equipped with all of the makeup brushes the pros use, plus you will have a cute bag to carry them all around in. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plaid Makeup:** Disruptive innovation opportunity: Creating unique, fantasy-inspired makeup lines using unconventional patterns like plaid. - **Kilt-inspired Cosmetics:** Disruptive innovation opportunity: Tapping into cultural and historical themes to create themed cosmetic lines that cater to niche markets. - **'tartan Tale' Line:** Disruptive innovation opportunity: Designing limited edition cosmetic collections for specific seasons or holidays to create excitement and exclusivity. ### Who This Affects Most - **Cosmetics Industry:** Disruptive innovation opportunity: Collaborating with fashion and textile designers to create makeup lines inspired by their collections. - **Fashion Industry:** Disruptive innovation opportunity: Exploring potential collaborations with cosmetic brands to create unique makeup collections based on fashion trends and themes. - **Holiday Season Retail:** Disruptive innovation opportunity: Ramping up product offerings during holiday seasons by releasing limited edition, themed cosmetic collections to attract seasonal customers. ## Related on Trend Hunter - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md)