# Fairytale-Inspired Bronzers The MAC Pretty It Up Cinderella Bronze Powder is Multi-Use By Lima Kalim | Published 2024-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mac-pretty-it-up References: [maccosmetics](http://maccosmetics.com/product/13848) The [MAC](https://www.trendhunter.com/trends/24k-holiday-advent-calendar) Pretty It Up Cinderella Bronze Powder is a versatile addition from the 2015 MAC x [Disney](https://www.trendhunter.com/trends/mac-partnered-with-disney) Cinderella collection, available for a limited time. This rich, dark bronze powder features a highly concentrated formula that adheres securely to the skin thanks to unique ingredients. Its versatile nature allows for easy blending, layering, and mixing, or it can be used as a liner in various creative ways. Packaged in a specially designed pearlized light lavender-blue casing, it offers intense color payoff and can be applied wet or dry for customizable looks. Reviving a beloved product with a solid fan base can increase sales from loyal customers. The [collaboration with Disney](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek) has the potential to boost sales among Cinderella fans, tapping into nostalgia and emotional connections that can positively impact sales and brand loyalty. Image Credit: Mac Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 72% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-use Beauty Products:** High demand for versatile makeup items that offer multiple functions is transforming traditional beauty routines. - **Collaborative Limited Editions:** Partnerships between cosmetic brands and popular franchises are generating buzz and increasing product desirability. - **Enhanced Formula Makeup:** Innovative makeup formulas that deliver superior adhesion and color payoff are setting new standards in the beauty industry. ### Who This Affects Most - **Cosmetics:** Constant evolution in product versatility and formulation is driving significant growth and consumer engagement in the cosmetics sector. - **Entertainment Merchandise:** Collaborations between beauty brands and entertainment franchises are expanding merchandising opportunities and enhancing fan experiences. - **Luxury Packaging:** High-quality, aesthetically pleasing packaging is becoming a crucial differentiator in premium beauty products. ## Related on Trend Hunter - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Versatile Liquid Bronzerrs](https://www.trendhunter.com/trends/makeup-by-mario1.md) - [Compact Travel-Friendly Bronzers](https://www.trendhunter.com/trends/mini-biggy-bronzer.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md)