# Clean-Label Macadamia Milks Mac Nut Kiki Milk is Free from Gums and Fillers By Laura McQuarrie | Published 2023-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mac-nut-kiki-milk References: [vegconomist](https://vegconomist.com/products-launches/plantbaby-mac-nut-kiki-milk/) & [kikimilk](http://www.kikimilk.com)  [PlantBaby](https://www.trendhunter.com/trends/kiki-milk) set out to create a true, all-organic and real-tasting macadamia nut milk—[free of gums and fillers](https://www.trendhunter.com/trends/malk-organics-products)—and the nutrition company is now introducing the world to its newest product, Mac Nut Kiki [Milk](https://www.trendhunter.com/trends/ripple-foods). This is the first nut-forward product from the company and it boasts a healthier nutritional profile, better flavor and more macadamia nuts per serving than products from competitors. Fueled by organic, whole food ingredients and nourishing superfoods, this shelf-stable plant bulk is not only nutritious and full of flavor, it's also a carbon-neutral beverage. "Since launching Kiki Milk in December of 2021, we've seen a consistent rise in demand for products that are free of gums, inflammatory oils, and fillers while boasting whole-food and nutrient-rich ingredients," said Alex and Lauren Abelin, one of the Co-Founders of PlantBaby. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 40% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Nut Milks:** The trend towards clean-label nut milks will continue to rise, providing an opportunity for nut-milk companies to innovate with organic, whole food ingredients. - **Nut-forward Products:** The introduction of Mac Nut Kiki Milk highlights a trend towards nut-forward products that prioritize healthier nutritional profiles and better flavors. - **Carbon-neutral Beverages:** PlantBaby's commitment to producing carbon-neutral beverages sets a trend for eco-conscious consumers, offering a disruptive opportunity for companies to create sustainable products. ### Where This Applies - **Nut Milk Industry:** As consumers continue to seek healthier, cleaner-label nut milk options, there is an opportunity for companies to innovate with organic, whole food ingredients. - **Superfood Industry:** PlantBaby's use of nourishing superfoods in Mac Nut Kiki Milk highlights a trend towards incorporating these ingredients into popular products. - **Eco-friendly Beverage Industry:** The rise in demand for carbon-neutral beverages offers an opportunity for companies to create sustainable products, like PlantBaby's Mac Nut Kiki Milk. ## Related on Trend Hunter - [Sustainable Macadamia Alt Milks](https://www.trendhunter.com/trends/macadamia-milk.md) - [Kid-Friendly Milk Alternatives](https://www.trendhunter.com/trends/kiki-milk.md) - [Gum-Free Pecan Milks](https://www.trendhunter.com/trends/pecan-milk.md) - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md) - [Allergy-Friendly Plant-Powered Spreads](https://www.trendhunter.com/trends/plant-powered-spread.md) - [Creamy Plant Milks](https://www.trendhunter.com/trends/coconut-cashew-milk.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Clean Ingredient Alt Milks](https://www.trendhunter.com/trends/malk-organics-products.md) - [Pecan Vegan Milks](https://www.trendhunter.com/trends/this-pkn.md)