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# Epic Tag Game Animations
The Mac 'N' Cheese Video Pits a Roughneck Against Speedster

By Jason Soy | Published 2011-08-08 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mac-n-cheese
References: [ufunk.net](http://www.ufunk.net/en/animation/mac-n-cheese-la-poursuite-infernale-excellent-court-m&#233trage-danimation/) & [vimeo](http://vimeo.com/27127177)

Game developers should totally turn the concept of this [Mac](https://www.trendhunter.com/trends/super-mario-powerup-shapes) 'n' Cheese video into a [full-fledged video game](https://www.trendhunter.com/trends/ice-cold-justice) as the scenarios featured in the mini-movie would be epically fun to play in.

Mac 'n' Cheese is a short film by four students at the Utrecht School of Arts in the Netherlands. It follows a hulking brute as he tracks down a slim yet agile individual. In order to escape his pursuer, the skinny man inhales drugs and his perception becomes hyper-surreal due to the extreme amounts of energy he's been given to evade his attacker. What could the big man possibly want from the little guy? Watch the video all the way to the end to find out the humorous twist.

**Implications** - Consumers are fascinated with animations and movies because they provide consumers with escapist experiences. A product's appeal to consumers may similarly be amplified if advertisements for the product were presented in a cinematic way.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 1% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Cinematic Brand Advertisements:** Brands can create cinematic advertisements to provide consumers with escapist experiences and increase the product's appeal.
- **Hyper-surreal Video Games:** Game developers can create hyper-surreal video games inspired by the Mac 'n' Cheese video's unique concept and scenarios.
- **Narrative-driven Game Design:** Game developers can incorporate narrative-driven design like that seen in the Mac 'n' Cheese video to create a captivating storyline for players.

### Sectors Adopting This

- **Advertising:** Cinematic brand advertisements can disrupt the traditional advertising industry and provide more immersive experiences for consumers.
- **Video Game Development:** Hyper-surreal and narrative-driven video games can disrupt the video game industry by offering unique and captivating gaming experiences.
- **Film and Animation:** Innovative short films like Mac 'n' Cheese can inspire new approaches to storytelling and animation in the film and animation industry.

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