# Augmented Reality Menu Items Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu By Katherine Pendrill | Published 2023-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mac-n-brisket-sizzlin-skillet References: [chewboom](https://www.chewboom.com/2023/03/15/dennys-launches-new-mac-n-brisket-sizzlin-skillet-and-more-as-part-of-new-augmented-reality-experience/) & [prnewswire](https://www.prnewswire.com/news-releases/order-up-dennys-launches-a-fresh-new-menu-featuring-food-that-jumps-off-the-page-literally-301771933.html)  [Denny's](https://www.trendhunter.com/trends/valuefocused-menu) has just unveiled a new augmented reality (AR) menu, which includes mouthwatering new offerings like the Mac N’ Brisket Sizzlin’ Skillet and Oven-Baked Mac N’ Cheese. As part of a $25 million investment in Denny's operations and menu, the brand has unveiled entirely new in-venue touchpoints that provide diners with a more immersive experience. One of these touchpoints is a new menu that includes an AR experience that takes guests on a visual tour of the brand's offerings with the turn of each page. The menu features classic Denny's dishes like Moons Over My Hammy, alongside tasty new offerings like the [Mac N' Brisket Sizzlin' Skillet](https://www.trendhunter.com/trends/smoke-stacks-menu), which pairs slow-smoked brisket with oven-baked mac n' cheese. As Denny's President John Dillon says of the new menu and dishes, "Our new menu feels like an extension of our diners, and no matter what page consumers land on, it's clear that it will always be Diner Time." Image Credit: Denny's ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 82% | Activity: 93% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Menus:** Restaurants can use AR technology to provide a more immersive and engaging dining experience for customers. - **In-venue Touchpoints:** Investing in new touchpoints within the restaurant, such as AR menus, can help to enhance the overall dining experience. - **Menu Expansion:** Expanding menu offerings and utilizing interactive technology like AR can create excitement and generate buzz around the brand. ### Where This Applies - **Restaurant Industry:** Restaurants can leverage AR menus and in-venue touchpoints to enhance customer engagement and provide a more memorable dining experience. - **Food and Beverage Industry:** Expanding menu offerings and utilizing innovative technology like AR can help food and beverage brands stay competitive in a rapidly changing market. - **Technology Industry:** Developing AR technology for use in the hospitality industry presents opportunities for new partnerships and revenue streams. ## Related on Trend Hunter - [TikTok-Inspired Menu Items](https://www.trendhunter.com/trends/social-stars-influenced-menus.md) - [Artisan-Inspired Diner Menus](https://www.trendhunter.com/trends/dennys-permanent-menu.md) - [AR-Enabled Fast Food Experiences](https://www.trendhunter.com/trends/snap-shack.md) - [TikTok-Inspired Diner Menus](https://www.trendhunter.com/trends/social-stars-influenced-menu.md) - [AR Pizza Menus](https://www.trendhunter.com/trends/secret-pizza-menu.md) - [Creator Collaboration Menus](https://www.trendhunter.com/trends/dennys-menu-items.md) - [Influencer-Crafted Menu Items](https://www.trendhunter.com/trends/new-social-stars-influenced-menu.md) - [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md)