# Ultimate Long-Lasting Lipsticks MAC Locked Kiss 24-Hour Lipsticks Do It All By Debra John | Published 2024-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mac-locked-kiss-lipsticks References: [maccosmetics](https://www.maccosmetics.ca/product/13854/119065/products/makeup/lips/lipstick/mac-locked-kiss-24hr-lipstick)  Long-lasting makeup products are guaranteed to create a buzz in the beauty industry, and one such brand determined to reach new heights is [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat), which has introduced its Locked Kiss 24-Hour Lipstick with a revolutionizing formula and high-performance coverage. Tested to provide 24 hours of coverage and a trifecta of proofs; transfer-proof, water-proof, and kiss-proof, this lipstick does it all while ensuring lips remain photo-ready and flawless at all times. The brand has also stated that the Locked Kiss 24-Hour Lipstick wears without any caking, flaking, or feathering regardless of its [matte finish](https://www.trendhunter.com/trends/matte-lip-tint). Instead, the lipstick glides on as a creamy consistency and dries down without compromising the integral moisture of the lips for a 'barely there' feeling which is comfortable. [Mac Cosmetics'](https://www.trendhunter.com/trends/macximal-sleek-satin-lipstick-in-the-clear) Locked Kiss 24-Hour Lipstick comes in a wide variety of 18 shades with nine of the shades considered to be ideal for daily wear for a natural, nude touch. Image Credit: MAC Cosmetics ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 99% | Activity: 70% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **24-hour Wear Beauty Products:** Long-lasting makeup formulas are setting new standards for durability and performance in the beauty sector. - **Multi-proof Cosmetics:** Products that are transfer-proof, water-proof, and kiss-proof offer comprehensive reliability for consumers seeking enduring results. - **Comfort-first Makeup:** Innovations in makeup that provide a natural, 'barely there' feel are becoming increasingly popular for daily wear. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry is constantly evolving with new formulas that enhance both appearance and wear-time. - **Personal Care:** Personal care products are now more focused on durability and comfort, aligning with the modern consumer's lifestyle needs. - **Fashion Retail:** Fashion retailers are expanding their beauty sections to include versatile and high-performance makeup products that meet consumer demands. ## Related on Trend Hunter - [Lightweight 24-Hour Lipsticks](https://www.trendhunter.com/trends/revlon-colorstay-limitless-matte.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Long-Lasting Lip Glosses](https://www.trendhunter.com/trends/perfect-diarys-readme-lips.md) - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Transfer-Proof Pigmented Lipsticks](https://www.trendhunter.com/trends/power-pout.md) - [High-Pigment Lip Oils](https://www.trendhunter.com/trends/mac-lipglass-cushion.md) - [Multi-Use Clear Lipsticks](https://www.trendhunter.com/trends/macximal-sleek-satin-lipstick-in-the-clear.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md)