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# Rapid Breakfast Rap Battles
The Mac Lethal 'Look at me Now' Remake Calls out Chris Brown

By Marie | Published 2011-12-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/mac-lethal-look-at-me
References: [youtube](https://www.youtube.com/user/BlackCloverRecords) & [facebook](https://www.facebook.com/maclethal)

I've always been candid about my less-than-wonderful feelings towards Chris Brown, and as a huge Rihanna supporter I didn't think I'd ever find myself enjoying one of his songs -- that is, until I discovered the Mac Lethal 'Look at me Now' remix.

The [Kansas City](https://www.trendhunter.com/trends/buildabear-workshop-1)-based rapper, and self-proclaimed "nerdy white kid," has recently attracted some attention to his [YouTube](https://www.trendhunter.com/trends/tiny-kitchen-concerts) account BlackCloverRecords by remaking top hip-hop songs with his own rhymes, which he delivers at incredible speeds. His latest cover, Chris Brown's 'Look at me Now,' however, covers new territory as he rhymes about [making breakfast](https://www.trendhunter.com/trends/breakfast-bun), while actually doing so. While pancakes and OJ might not sound like thrilling material for a hip-hop song, Mac Lethal delivers the goods with such swag that you can't help but give it multiple listens.

For some bomb breakfast beats, don't miss the Mac Lethal 'Look at me Now' video.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 28% | Activity: 72% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### Why This Trend Is Growing

- **Rap Breakfast Remixes:** Opportunity for music artists to create unique content by remixing and releasing hip-hop songs with unexpected themes.
- **Hyper-personalized Music:** Opportunity for artists to create music that reflects consumers' diverse lifestyles and interests, opening up new avenues of monetization.
- **Medium Blending:** Opportunity for blending diverse mediums like cooking and music to create viral content that promotes creativity.

### Industries Being Reshaped

- **Music Industry:** The music industry can leverage this trend to create a new line of revenue streams by creating personalized remixes for fans.
- **Food Industry:** The food industry can collaborate with music artists to create a new food-themed content genre.
- **Social Media Industry:** Social media platforms can leverage these remixes to engage users with new content and drive user acquisition.

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