# Floating Phones 'Floater' Cellphone by Mac Funamizu Stands at Attention When Called By Brian G Randles | Published 2009-12-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mac-funamizu References: [yankodesign](http://www.yankodesign.com/2009/12/28/this-floaters-for-the-eye-2/) & [vimeo](http://www.vimeo.com/8343463) Mac Funamizu has designed a phone which brings aesthetic function to a device which, according to Max Funamizu, [sits on a desk](https://www.trendhunter.com/trends/tabletop-stopwatch) for 80 percent of the day. That math doesn’t exactly fit in my life’s equation, but we’ll give the ‘Floater’ [cellphone a chance](https://www.trendhunter.com/trends/playful-phone-experimentation) anyway. When it is called, the phone stands up as if being called on in class. Pretty nifty idea… I do like my cellphone to have [good posture](https://www.trendhunter.com/trends/phone-sleep). Check out more on the ‘Floater’ by Mac Funamizu by following the links below. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 12% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Aesthetic Function Phones:** Designing phones with emphasis on visual attractiveness and innovative functions. - **Smartphone Accessibility:** Creating phones with seamless connectivity and accessibility for different users. - **Intuitive Devices:** Developing devices that respond to user needs and preferences without explicit instructions. ### Who This Affects Most - **Consumer Electronics:** Integrating aesthetic and function in electronic devices that cater to consumer preferences. - **Telecommunications:** Designing innovative devices that promote seamless communication and accessibility. - **Product Design:** Incorporating intuitive and innovative features in products for greater user experience. ## Related on Trend Hunter - [AI-Enhanced Phone Cases](https://www.trendhunter.com/trends/the-flipper-by-heineken.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md) - [Shifting Orientation Smartphone Docks](https://www.trendhunter.com/trends/smartphone-stand-charger.md) - [Digital Detox Phone Concepts](https://www.trendhunter.com/trends/minimalist-foldable-phone.md) - [Simplistic Folding Clamshell Smartphones](https://www.trendhunter.com/trends/01-phone.md) - [Cubic Industrial Phone Models](https://www.trendhunter.com/trends/minimalist-phone-concept.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Notebook-Equipped Smartphone Accessories](https://www.trendhunter.com/trends/moft-snap-flow.md) - [Floating Monitor-Mounted Tech Docks](https://www.trendhunter.com/trends/line-linestand.md)