# Empowering Celebrity Lipsticks MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick is Altruistic By Meghan Young | Published 2016-04-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mac-cosmetics-x-caitlyn-jenner References: [fashiongonerogue](http://www.fashiongonerogue.com/caitlyn-jenner-mac-cosmetics-lipstick-shop/) & [maccosmetics](http://www.maccosmetics.com/collections-mac-caitlyn-jenner) The MAC Cosmetics x Caitlyn Jenner collaboration is the first for both parties involved and so it's only natural that they would want to make it a very special one. Featuring a lipstick, the shade of which was appropriately dubbed 'Finally Free,' 100% of the proceeds will be going to the MAC Aids Fund Transgender Initiative in an effort to help the transgender community. Described as a mid-tone rosy nude color with a creamy sheen, the MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick shows that there are many ways an influencer of Jenner's status can help make a difference. Although a simple concept, both men and women are likely to flock to lipstick since it is an easy product to purchase that also does some good. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Altruistic Beauty Collaborations:** Bringing socially conscious initiatives to makeup collaborations with celebrities and influencers. - **Gender-inclusive Beauty Products:** Developing makeup and skincare products that are inclusive of all genders and identities. - **Influencer-driven Philanthropy:** Leveraging the reach and influence of celebrities and influencers to support philanthropic initiatives and social causes. ### Sectors Adopting This - **Beauty Industry:** Opportunities for beauty brands to promote social responsibility by creating special collections that benefit marginalized communities. - **Retail Industry:** Providing more inclusive product offerings in areas such as health, wellness, and cosmetics will broaden target markets and enhance brand reputation. - **Social Impact Industry:** Partnering with celebrity influencers and philanthropic organizations to amplify social impact and advance social and environmental causes. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Collaboration Women Empowerment Lipsticks](https://www.trendhunter.com/trends/tlb-nonstop-liquid-matte-lipstick.md) - [Empowering Lip Crayons](https://www.trendhunter.com/trends/precision-lipstick-crayon.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Charitable Lip Beauty Initiatives](https://www.trendhunter.com/trends/watier.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Multi-Use Clear Lipsticks](https://www.trendhunter.com/trends/macximal-sleek-satin-lipstick-in-the-clear.md) - [Pink Floral-Inspired Lip Kits](https://www.trendhunter.com/trends/bouquet-of-strength-lip.md)