# Fierce Makeup Collaborations The Mac Cosmetics Nasty Gal Collection is Full of Deep Vibrant Hues By Meghan Young | Published 2014-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mac-cosmetics-nasty-gal References: [refinery29](http://www.refinery29.com/2014/10/76600/sophia-amoruso-mac-makeup-collaboration) & [nastygal](http://nastygal.com/mac-nasty-gal-collection) Sophia Amoruso is a successful entrepreneur, a recent author and now a makeup designer thanks to a recent collaboration that has resulted in an exciting Mac Cosmetics Nasty Gal collection. It is comprised of [three deep yet vibrant lipstick hues](https://www.trendhunter.com/trends/shadow-of-secrets-collection) including red, violet and burgundy shades. By teaming up with the mega fashion retailer, the cosmetic brand shows that it is interested in keeping things fresh and interesting for its customers. Just before announcing the Mac Cosmetics Nasty Gal collection, the brand had released a Brooke Shields' collection and [Rocky Horror Picture Show line](https://www.trendhunter.com/trends/nyx-x-beetlejuice). Hitting stores on December 4, 2014, the Mac Cosmetics Nasty Gal collection would make a great gift for girl bosses around the world. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Makeup Collections:** Brands partnering with fashion retailers to create unique makeup collections. - **Vibrant Lipstick Hues:** Growing demand for deep, vibrant lipstick shades. - **Keeping Makeup Fresh:** Cosmetic brands constantly creating new and interesting products to appeal to customers. ### Where This Applies - **Beauty and Cosmetics:** Cosmetic brands partnering with fashion retailers to create exclusive makeup collections. - **Fashion Retail:** Fashion retailers collaborating with cosmetic brands to offer unique makeup products. - **Gift and Lifestyle:** Makeup collaborations as popular gift options for fashion-forward individuals. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Holiday Movie Makeup Collections](https://www.trendhunter.com/trends/nyx-professional-makeup-home-alone-collection.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md)