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# Deep Fried Macaroni Bites
Jack in the Box's New Mac & Cheese Bites are Extra Cheesy

By Katherine Pendrill | Published 2021-04-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mac-cheese-bites1
References: [chewboom](https://www.chewboom.com/2021/04/09/jack-in-the-box-launches-new-mac-cheese-bites-nationwide/)

Jack in the Box is well known for dishes that will satisfy the munchies and its new Mac & Cheese Bites are no exception.

Jack in the Box recently expanded its side dish menu with the debut of new Mac & Cheese Bites. Just as the name suggests, this new dish consists of creamy mac and cheese coated in a rich batter and deep-fried until crispy. Each portion of mac and cheese is deliciously packaged in bite-sized pieces, which makes them perfect for snacking. The new side dish is available in a Mini option that includes six Mac & Cheese Bites and a buttermilk ranch dip cup, or a Mega Munchies size with 12 Mac & Cheese Bites and two buttermilk ranch dip cups.

Image Credit: Jack in the Box

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 22% | Activity: 34% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Convenient Snack Foods:** New mac and cheese bites at Jack in the Box show opportunity for fast food chains to capitalize on easy-to-eat snacking options.
- **Deep-fried Comfort Foods:** The popularity of deep-fried mac and cheese at Jack in the Box suggests a trend towards nostalgic, indulgent menu items in the fast food industry.
- **Cheese Innovation:** The extra cheesy Mac & Cheese Bites at Jack in the Box indicate potential for new and inventive ways to use cheese in fast food menu items.

### Sectors Adopting This

- **Fast Food:** The release of new Mac & Cheese Bites at Jack in the Box showcases the endless potential for innovation and experimentation in the fast food industry.
- **Convenience Foods:** The bite-sized, portable nature of Jack in the Box's new Mac & Cheese Bites highlights the growing trend towards easily accessible and convenient snack foods.
- **Dairy Industry:** New cheese-centric fast food menu items such as Jack in the Box's Mac & Cheese Bites present an opportunity for dairy companies to partner with fast food chains and innovate together.

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