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# Savory Mac & Cheese Bagels
Einstein Bros.' New Mac & Cheese Bagel is a Cheesy Morning Treat

By Katherine Pendrill | Published 2018-05-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mac-cheese-bagel
References: [chewboom](https://www.chewboom.com/2018/05/03/einstein-bros-bakes-up-new-mac-cheese-bagel-and-flavors-across-america-menu/) & [facebook](https://www.facebook.com/einsteinbros/photos/a.10150718984352417.423810.211063022416/10156417671032417/?type=3&theater)

For anyone who has ever wanted a socially acceptable way to enjoy macaroni first thing in the morning, [Einstein Bros.](https://www.trendhunter.com/trends/queso-sandwiches)' new Mac & Cheese Bagel is the perfect option. Made with one of America's most beloved boxed macaroni dinners, the new bagel is a clever take on a cheesy classic.

Just as the name suggests, the new Mac & Cheese Bagel from Einstein Bros. is a hybrid bagel infused with cheesy macaroni noodles. More specifically, the dish takes the chain's popular potato bagel and tops it with [Annie’s](https://www.trendhunter.com/trends/annies-now-cheesier-recipe) Organic Cheddar Macaroni and Cheese. The whole thing is then baked with a blend of six different cheeses and a final slice of cheddar cheese for maximum cheesiness.

Best of all, fans can enjoy the new bagel in the form of regional [breakfast sandwiches](https://www.trendhunter.com/trends/breakfast-bagel-sandwich) available in different parts of the US for a limited time.

Image Credit: *Einstein Bros.*

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 55% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Breakfast Innovations:** There's a growing trend of incorporating unique and unconventional ingredients into breakfast options, such as macaroni and cheese bagels, to create new morning treats.
- **Hybrid Foods:** The popularity of hybrid foods continues to rise, with the macaroni and cheese bagel being a prime example of combining two beloved dishes into one.
- **Creative Bagel Variations:** Bagels are becoming a canvas for culinary creativity, with the introduction of innovative flavors and toppings like macaroni and cheese.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can explore the development of unique breakfast offerings that push the boundaries of traditional flavors and ingredients.
- **Fast Casual Restaurants:** Fast casual restaurants can capitalize on the trend of innovative breakfast creations by introducing their own inventive bagel variations or hybrid menu items.
- **Convenience Stores:** Convenience stores can adopt this trend by incorporating creative bagel options like macaroni and cheese bagels into their breakfast offerings to attract customers seeking unique and convenient morning snacks.

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