# Protein-Packed Boxed Pastas EQUII is Adding New Mac & Cheese and Rigatoni Products By Katherine Pendrill | Published 2024-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mac-cheese-and-rigatoni References: [bakemag](https://www.bakemag.com/articles/19242-equii-rebrands-launches-protein-packed-pastas) & [equii](https://equii.com/collections/2024-pasta)  The protein food tech startup [EQUII](https://www.trendhunter.com/trends/equii-protein-pasta) has just unveiled a new look and announced the launch of two new products: [Mac & Cheese](https://www.trendhunter.com/trends/kraft-mac-cheese6) and Rigatoni. Joining the brand's existing portfolio of Complete Protein Breads, EQUII's new pasta range gives consumers a new way to get some extra protein in their diets. In fact, the brand created the first [protein flour using fermentation](https://www.trendhunter.com/trends/protein-yeast-flour), and now that technology is being used in its new Mac & Cheese and Rigatoni products. EQUII Mac & Cheese boasts an impressive 19 grams of protein, six grams of fiber, and 33% less net carbs. Meanwhile, EQUII Rigatoni delivers 28 grams of protein per serving, 10 grams of fiber, and 30% less net carbs. Image Credit: EQUII ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 50% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-enhanced Convenience Foods:** EQUII's innovative protein flour is transforming traditional pasta into a high-protein food option, meeting the growing demand for convenient but nutritious meals. - **Fermentation-based Food Innovations:** The use of fermentation technology to create protein flour represents a breakthrough in food science, offering new ways to enhance the nutritional value of everyday foods. - **Healthy Comfort Foods:** EQUII's Mac & Cheese and Rigatoni products are part of a broader trend toward making comfort foods healthier without sacrificing taste or texture. ### Who This Affects Most - **Food Technology:** EQUII's advancements in fermentation processes for protein flour highlight the potential for food tech companies to develop novel products that meet nutritional needs. - **Health and Wellness Foods:** The introduction of high-protein, reduced carb pasta options by EQUII showcases the intersection of health and convenience in modern food products. - **Consumer Packaged Goods:** EQUII's new product line represents a significant opportunity for the consumer packaged goods industry to adapt traditional items to contemporary dietary preferences. ## Related on Trend Hunter - [Guilt-Free Protein Pastas](https://www.trendhunter.com/trends/equii-protein-pasta.md) - [Protein-Packed Macaroni Meals](https://www.trendhunter.com/trends/protein-mac-cheese.md) - [Protein-Fiber Macaroni Meals](https://www.trendhunter.com/trends/powermac.md) - [Protein-Forward Pasta Lines](https://www.trendhunter.com/trends/protein-pastas.md) - [Nutrition-Focused Protein Pastas](https://www.trendhunter.com/trends/barilla-protein-cellentani.md) - [High-Protein Italian Pastas](https://www.trendhunter.com/trends/pasta-rummo-maxima.md) - [Hybrid Protein Pastas](https://www.trendhunter.com/trends/banza-wheat-protein-pasta.md) - [Tubular High-Protein Pastas](https://www.trendhunter.com/trends/barilla-protein-rigatoni.md) - [Nutrient-Rich Instant Macaronis](https://www.trendhunter.com/trends/annies.md)