# Glamorous Collaborative Makeup Campaigns This New Mac Campaign Was Devised with Taraji P. Henson By Riley von Niessen | Published 2017-08-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mac-campaign References: [popsugar](https://www.popsugar.com/beauty/Taraji-P-Henson-MAC-Viva-Glam-Second-Collection-43900257) & [maccosmetics](https://www.maccosmetics.ca/?dfjdsnf) Taraji P. Henson, a celebrated actor, author, and singer, recently worked on the new [MAC](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) campaign for the latest addition to its [Viva Glam](https://www.trendhunter.com/trends/pride-eyeshadow-vault) series. In the promotional image of the multi-talented creative that's used to show the results of the metallic and neutral hues that are offered, Henson poses elegantly, with her stunning mane of hair covering her body and framing her face. Additionally, she sports a beautiful hue of copper on her lips, and varying hues of shimmery browns on her eyelids. The collection that's promoted by this new MAC campaign is set to drop on September 7th, and all proceeds will be "donated toward helping women, men, and children affected by HIV/AIDs." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 32% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Collaborative Makeup Campaigns:** Brands can tap into the influence of celebrities and creatives to create exciting and impactful makeup campaigns. - **Metallic and Neutral Hues:** The trend towards metallic and neutral shades in makeup opens up opportunities for creative and innovative product development. - **Cause-driven Campaigns:** Brands can leverage cause-driven campaigns to combine social impact with consumer engagement in the beauty industry. ### Who This Affects Most - **Cosmetics Industry:** Producers and retailers in the cosmetics industry can adopt collaborative approaches and develop product lines featuring metallic and neutral hues. - **Celebrity Endorsement Industry:** The celebrity endorsement industry can thrive by connecting brands with influential celebrities, driving collaborative makeup campaigns. - **Social Impact Industry:** Companies and organizations in the social impact industry can partner with beauty brands for cause-driven campaigns, utilizing their platforms to raise funds for important causes. ## Related on Trend Hunter - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md)