# Cheesy Instant Noodle Pots These Instant Noodles Now Come in a Savory Mac and Cheese Flavor By Katherine Pendrill | Published 2016-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mac-and-cheese-flavor References: [foodbev](http://www.foodbev.com/news/pot-noodle-launches-mac-and-cheese-flavoured-90g-pot/) & [potnoodle](http://www.potnoodle.com/product-category/standard) Pot Noodle recently added a mac and cheese flavor to its existing lineup of [instant noodle cups](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups). Over the past few years, there has been an increasing demand for [cheesy flavors](https://www.trendhunter.com/trends/annies-now-cheesier-recipe) when it comes to savory snack foods. Now Pot Noodle is attempting to capture the cheese-loving demographic with its unexpected new product. The new mac and cheese flavor from Pot Noodle boasts the distinctive cheesy taste of the classic comfort food in the form of a hearty instant noodle dish. The flavor is designed to appeal to consumers who are looking for a hot snack that is flavorful, but also quick and easy to prepare. The new variety follows the launch of the brand's You Can Make It campaign, which seeks to get a better understanding of what consumers are looking for when it comes to convenience foods. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheesy Flavors in Snack Foods:** There is an increasing demand for cheesy flavors in savory snack foods, presenting an opportunity for innovation in the snack industry. - **Quick and Easy Instant Noodle Meals:** Consumers are seeking convenient, flavorful, and easy-to-prepare meals, creating potential for disruptive innovation in the instant noodle industry. - **Understanding Consumer Preferences for Convenience Foods:** The You Can Make It campaign by Pot Noodle highlights the importance of gaining insight into consumer preferences, providing an opportunity for industry-wide improvements in convenience food offerings. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can explore new savory snack options with cheesy flavors to meet the increasing consumer demand. - **Instant Noodle Industry:** The instant noodle industry can develop quick and easy meal options that provide delicious flavors and convenience for consumers on-the-go. - **Convenience Food Industry:** The convenience food industry can leverage consumer insights to improve and innovate their offerings, creating more appealing and convenient options for consumers. ## Related on Trend Hunter - [Instant Macaroni Pastas](https://www.trendhunter.com/trends/alexir.md) - [Street Food-Flavored Instant Noodles](https://www.trendhunter.com/trends/pot-noodle-doner-kebab.md) - [Cheesy Artisan-Style Pastas](https://www.trendhunter.com/trends/noodles-company-mac-cheese.md) - [Boldly Flavored Instant Noodles](https://www.trendhunter.com/trends/mug-shot-max.md) - [Nutrient-Dense Macaroni Cups](https://www.trendhunter.com/trends/goodles-microwave-cups.md) - [Snack-Flavored Macaroni Meals](https://www.trendhunter.com/trends/wotsits-mac-n-cheese.md) - [Rapid-Cook Pasta Meals](https://www.trendhunter.com/trends/instant-pasta-noodles.md) - [Mexican Cuisine Instant Noodles](https://www.trendhunter.com/trends/pot-noodle-chicken-fajita.md) - [Cheesy Artisan-Inspired Pastas](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavors.md)