# Toddler Time-Out Ads Cynical Kids Unite in Kraft Mac & Cheese Dinner Time Commercials By Allison Horner | Published 2011-01-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mac-and-cheese-dinner-time References: [cpbgroup](http://www.cpbgroup.com/usa#kraft) & [thedenveregotist](http://www.thedenveregotist.com/news/local/2011/january/21/push-creamy-mac-cheese-your-piehole) Kraft's new Mac and Cheese Dinner Time Commercials showcase cynical kids experiencing a Homestyle Mac and Cheese withdrawal. The mac and cheese dinner time spots were created by [Crispin Porter & Bogusky](http://www.cpbgroup.com/usa#kraft), the advertising powerhouse also responsible for creating and unleashing the hilarious Baby Carrots commercials in 2010. Happily, Kraft has chosen to take a different, slightly more comedic approach to dinner time advertising by featuring cynical kids who are unhappy about the lack of mac and cheese in their diets. The Kraft Mac and Cheese Dinner Time commercial will have you craving cheesy macaroni in no time. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Cynical Kids Advertising:** Opportunity to create innovative advertising campaigns that showcase cynical children's perspectives on products. - **Comedic Dinner Time Advertising:** Opportunity to develop humorous commercials that take a lighthearted approach to promoting food products during mealtime. - **Unique Food Craving Marketing:** Opportunity to create unique marketing strategies that evoke specific food cravings in consumers. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity for advertising agencies to create unique and engaging campaigns. - **Food and Beverage:** Opportunity for food companies to develop innovative marketing strategies that appeal to consumers' cravings and preferences during mealtime. - **Consumer Goods:** Innovative advertising opportunities in the consumer goods industry, specifically targeting children and families. ## Related on Trend Hunter - [Vegan-Friendly Macaroni Meal Cups](https://www.trendhunter.com/trends/kraft-notmac-cheese-cups.md) - [Pizza-Flavored Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-pizza.md) - [Cartoon-Shaped Pastas](https://www.trendhunter.com/trends/spongebob-squarepants-shapes.md) - [Macaroni-Inspired Tonal Dinnerware](https://www.trendhunter.com/trends/kraft-dinnerware.md) - [Familiar Frozen Macaroni Meals](https://www.trendhunter.com/trends/kraft-mac-cheese-deluxe.md) - [Black Friday Macaroni Deals](https://www.trendhunter.com/trends/kraft-mac-friday.md) - [Limited-Edition Kid Meals](https://www.trendhunter.com/trends/healthy-mac-cheese.md) - [Designer Macaroni Dinners](https://www.trendhunter.com/trends/supreme-mac-and-cheese.md) - [Macaroni-Colored Kitchenware](https://www.trendhunter.com/trends/kraft-dinnerware-collection.md)