# Witchcraft Fashion Maaike Mekking AW10 Collection is Seemingly Designed for Dark Magic By Meghan Young | Published 2010-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maaike-mekking-aw10 References: [coolhunting](http://www.coolhunting.com/style/maaike-mekking.php) & [maaikemekking](http://www.maaikemekking.com/) Unveiled during London Fashion Week, the Maaike Mekking AW10 collection seems riddled with [black magic](https://www.trendhunter.com/trends/kipling-x-wicked-collection). (The good kind, although some may argue that there is no such thing.) The proof is here, however, because this line is all good. Amongst the safer [ready-to-wear collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025) seen down the runway this year, the Maaike Mekking AW10 line easily stood out. Dubbed '"[Witch-Craft-Wo-Man-Ship](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection),' how could it not? By mixing various materials, this neo-tribal line is irresistible. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 60% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Witchcraft-inspired Fashion:** The rise of witchcraft-inspired fashion can lead to new opportunities in the fashion industry, particularly in niche markets catering to alternative or mystical-minded consumers. - **Neo-tribal Style:** The growing popularity of neo-tribal style presents an opportunity for fashion designers to experiment with a fusion of different cultural elements, resulting in unique and innovative designs. - **Mysticism as a Fashion Trend:** Incorporating elements of mysticism and magic into fashion can be a disruptive innovation opportunity, offering designers the chance to explore unconventional concepts and appeal to a wider audience. ### Sectors Adopting This - **Fashion Industry:** Fashion designers and retailers can leverage the trend of witchcraft-inspired fashion to create collections that cater to a specific audience while also standing out in a crowded market. - **Alternative Fashion Industry:** Alternative fashion brands that specialize in neo-tribal or mystical-inspired clothing can benefit from the growing interest in these styles and expand their customer base. - **Mystical Lifestyle Industry:** The trend of incorporating mysticism and magic into fashion can lead to opportunities for businesses in the lifestyle industry, such as wellness and spiritual retreats, that cater to consumers seeking a mystical lifestyle. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Expansive Cinematic Clothing Ranges](https://www.trendhunter.com/trends/primark-x-wicked.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)