# Hipster Foodie-Approved Eateries Momofuku Opens Ma Peche in Midtown By Marissa Liu | Published 2010-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ma-peche References: [momofuku](http://www.momofuku.com/ma-peche/) Chef David Chang's newest [Momofuku](https://www.trendhunter.com/trends/momofuku-and-milkbar) eatery, Ma Peche, open in Midtown Manhattan this week. If you're planning on eating there be prepared to fight with the highest quality hipster foodies New York (and the world) has to offer. On the menu at Ma Peche is steak frites, with the "steak" being taken from the shoulder area of the cow (normally called the "chuck") and fries made of rice. Also on order is [Long Island Iced Tea](https://www.trendhunter.com/trends/wonderland-cocktails) made with "homemade cola syrup." La piece de resistance at Ma Peche is a painting of 5 shirtless men in Mexican wrestling masks driving ATVs that you may recognize from Wes Anderson's movie The Royal Tenenbaums (it was in Eli Cash's house). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hipster Foodie Cuisine:** Opportunity for restaurants to create unique, unconventional dishes to attract trendy, food-savvy customers. - **Artistic Restaurant Decor:** Incorporating unique and visually appealing decor and art into a restaurant can set it apart from competitors and attract attention from customers. - **Regional Ingredient Exploration:** Exploring lesser-known, regional ingredients and incorporating them into dishes can create a unique and innovative culinary experience for customers. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants can use unconventional ingredients and unique decor to attract customers and stand out in a crowded market. - **Art and Design Industry:** Opportunity for artists and designers to create visually stunning and unique pieces for restaurant decor. - **Agriculture Industry:** Opportunity for farmers and suppliers to introduce lesser-known, regional ingredients to chefs and restaurants to be incorporated into their dishes. ## Related on Trend Hunter - [Novel Stake-Inspired Dining Concept](https://www.trendhunter.com/trends/paris-steak.md) - [Champagne-Paired Burger Tours](https://www.trendhunter.com/trends/burger-tour.md) - [Miami Mexican Eateries](https://www.trendhunter.com/trends/chateau-zz.md) - [Filmic Asian Fusion Menus](https://www.trendhunter.com/trends/freakier-flavors-menu.md) - [Convenient Meal Kits](https://www.trendhunter.com/trends/momofuku-and-milkbar.md) - [Vibrant NYC Seafood Restaurants](https://www.trendhunter.com/trends/flex-mussels.md) - [Intimate Omakase Pop-Ups](https://www.trendhunter.com/trends/sushi-by-bo.md) - [Signature Chef Noodle Products](https://www.trendhunter.com/trends/momofuku-goods-noodles.md) - [Late-Night Manhattan Lounges](https://www.trendhunter.com/trends/starchild-rooftop.md)