# Neutral Tonal Lifestyle Sneakers New Balance Launches the New Neutral M991WTR Shoes By Amy Duong | Published 2023-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/m991wtr References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-991-winter-2023/) & [newbalance](https://www.newbalance.com/homepage/?ecid=ps_Google_new%20balance_e_17543114793_1161&gad_source=1&gclid=Cj0KCQiApOyqBhDlARIsAGfnyMph9IbwIRFaLJfsunCgJ1fg90hOovJFSmRSw-QM7jBOYKitRDmW2aIaAunnEALw_wcB&gclsrc=aw.ds)  [New Balance](https://www.trendhunter.com/trends/made-in-usa-2) presents a look at its new M991WTR sneaker model, which is the latest winter model by the brand. Currently, there are only two sneakers in the [Made in U.K. winter series](https://www.trendhunter.com/trends/made-in-uk-2) and the newest addition is defined by the off-white tone. It fuses the shades of off-white with black and beige details for a contrasting look in terms of tone without pushing the boundaries too far for a [muted and versatile look](https://www.trendhunter.com/trends/grey-days-colorway). The palette prepares for the season and it is highlighted by the craftsmanship above all else. The shoes are made from suede, ripstop, and nubuck overlapping on top of one another thorughout the upper. It is rounded out by a thick ABZORB sole unit for a chunky base. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 72% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Winter Tonal Sneakers:** The off-white tone of New Balance's M991WTR sneakers represents a trend of muted and versatile winter footwear. - **Contrasting Tone Design:** The fusion of off-white with black and beige details in the M991WTR sneakers reflects a trend of contrasting tone designs in footwear. - **Craftsmanship-focused Sneaker:** New Balance's M991WTR sneakers highlight a trend of sneakers that prioritize craftsmanship, using materials like suede, ripstop, and nubuck. ### Industries Being Reshaped - **Footwear:** The trend of winter tonal sneakers, like New Balance's M991WTR model, presents an opportunity for footwear brands to create versatile and muted options for the winter season. - **Fashion:** The contrasting tone design trend, exemplified by New Balance's M991WTR sneakers, offers opportunities for fashion brands to create visually impactful and versatile designs. - **Craftsmanship:** The craftsmanship-focused approach seen in New Balance's M991WTR sneakers presents opportunities for the footwear industry to emphasize high-quality materials and construction techniques. ## Related on Trend Hunter - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Neutral Tonal Summer Loafers](https://www.trendhunter.com/trends/1906l-3.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/204l-sneaker.md) - [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md) - [Monochromatic Suede Lifestyle Sneakers](https://www.trendhunter.com/trends/990v4-made-in-usa.md) - [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md) - [Neutral Technical Lifestyle Sneakers](https://www.trendhunter.com/trends/linen-colorway-1.md)