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# Royal-Esque Tonal Casual Shoes
New Balance's Latest M991GWR Model Features a Minimal Color Palette

By Amy Duong | Published 2020-03-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/m991gwr
References: [hypebeast](https://hypebeast.com/2020/3/new-balance-991-made-in-uk-grey-navy-red-m991gwr) & [newbalance](https://www.newbalance.co.uk/men/shoes/lifestyle/made-in-uk-and-us/made-in-the-uk/made-in-uk-991/ML991V1-31615-M.html)

[New Balance](https://www.trendhunter.com/trends/m991wtr) follows its recent [991](https://www.trendhunter.com/trends/made-in-usa-2) [Made in UK sneaker](https://www.trendhunter.com/trends/1500-made-in-uk-1) model with the latest M991GWR silhouette complete in a royal color palette. The sneaker rests against a base that is constructed from mesh materials in a white hue for a clean foundation.

It is then overlaid with accents of pigskin suede materials for a premium touch that is signature to the footwear brand. This detail is complete in navy blue and heather gray in a color-blocking pattern. There are also red detailing along the heel and the logo accent. Notably, the side features '991' in the same red hue alongside a reflective logo with additional branding on the tongue and the interior.

Image Credit: New Balance

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 3% | Activity: 10% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Minimal Color Palette:** Opportunity for introducing minimalist color palettes in footwear design.
- **Color-blocking Pattern:** Disruptive innovation opportunities in implementing color-blocking patterns in shoe construction.
- **Reflective Logos:** Integrating reflective logos as a unique feature in footwear branding.

### Where This Applies

- **Footwear:** Innovations in color palette and design patterns can create new market opportunities in the footwear industry.
- **Fashion:** Minimalist color palettes and color-blocking patterns can influence design trends across the fashion industry.
- **Branding:** Introducing reflective logos in footwear branding can revolutionize brand identity in various industries.

## Related on Trend Hunter

- [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/m991wtr.md)
- [Navy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990v6-1.md)
- [Muted Monochromatic Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-grey-colorway.md)
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- [Retro Casual Lifestyle Sneakers](https://www.trendhunter.com/trends/1300-sneaker.md)
- [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md)
- [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md)
- [White Tonal Vintage Sneakers](https://www.trendhunter.com/trends/990v6-made-in-usa.md)
