# Fluorescent-Accented Nubuck Sneakers MADNESS Takes a Shot at Reworking the New Balance M990s By Amy Duong | Published 2019-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/m990 References: [hypebeast](https://hypebeast.com/2019/4/madness-new-balance-m990md2-release) & [mdnsonline](https://www.mdnsonline.com/) Hong Kong-based label MADNESS takes its own shot at recreating the M990 sneaker model by [New Balance](https://www.trendhunter.com/trends/1906a-neon-pack). The new version of the classic sneaker boasts predominantly earthy hues at the base before being hit with bright fluorescent detailing. There are two colorways in total, one of which is gray at the foundation informed with [suede, mesh, and nubuck fabrication](https://www.trendhunter.com/trends/action-bronson-x-new-balance-992) before accented with lime green and navy blue throughout the insoles, the laces, and the toe box. The second colorway features [olive green as the base](https://www.trendhunter.com/trends/dark-camo-colorway) and paneled with contrasting hues of gray, orange, white, and navy blue through the toe box and midsole. Both of the new M990 tonal versions are complete with the signature ABZORB cushioning. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Fluorescent Accents:** Incorporating fluorescent details into classic sneaker models can offer an innovative twist to attract customers. - **Earthy Hues:** Using earthy tones as a base for sneakers can provide a unique and stylish alternative to traditional all-white sneakers. - **Signature Cushioning:** Designing sneakers with signature cushioning can differentiate them from other sneaker options and prove a selling point for customers. ### Where This Applies - **Fashion:** In the fashion industry, incorporating unique design elements can provide an edge in a highly competitive market. - **Footwear:** The footwear industry is always seeking innovative designs and materials to offer consumers. - **Retail:** Introducing new sneaker models and colorways can attract customers and boost sales for retailers. ## Related on Trend Hunter - [Vibrant Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/fluorescent-colorway.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Retro Vibrant Detailed Sneakers](https://www.trendhunter.com/trends/new-balance-1000-2.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Patent Leather Colorblocking Shoes](https://www.trendhunter.com/trends/550-sneaker-pack.md) - [Green Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/green-suede-colorway.md) - [Summer-Ready Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/celestial-blue.md)