# Serrated Hotel Buildings M89 Hotel in Italy Has a Sharp Series of Teeth on Its Roof By Joey Haar | Published 2017-07-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/m89-hotel References: [archdaily](http://www.archdaily.com/876020/m89-hotel-piuarch) M89 Hotel, a luxury establishment on the outskirts of Milan, is designed to subtly mimic some of the neighboring buildings. The Italian hotel, which was designed by [Piuarch](https://www.trendhunter.com/trends/production-factory) studio, sits across from a century-old industrial factory made of brick in traditional building methods. The factory is topped by a series of gabled roofs, and those give the total structure a jagged appearance. M89 Hotel references that in dramatic fashion, with a set of sharp, serrated teeth that extend from its roof. Interestingly, the factory that M89 Hotel is across from is now home to [Gucci](https://www.trendhunter.com/trends/gucci-generation), though it was originally a producer of aviation parts. Considering the high fashion behind the current residents, it was essential that M89 not miss a step in its aesthetic. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Serrated Building Designs:** There is an opportunity for architects and designers to incorporate serrated elements in building designs, creating unique and visually striking structures. - **Mimicking Neighboring Architecture:** Designers can explore the concept of mimicking neighboring buildings in architectural designs, giving a nod to the local context and creating a cohesive environment. - **Dramatic Roof Features:** Incorporating dramatic roof features, such as sharp teeth or serrated structures, can add visual interest and create a memorable impact in building designs. ### Industries Being Reshaped - **Hospitality Industry:** Hotels and luxury establishments can leverage unique architectural designs, like serrated buildings, to stand out in a competitive market and cater to customers seeking novel experiences. - **Architecture and Design Industry:** Architects and designers can explore innovative and visually striking building designs, such as mimicking neighboring architecture or incorporating dramatic roof features, to showcase their creativity and attract clients. - **Fashion and Luxury Industry:** Collaboration opportunities arise between the fashion and luxury industry and architecture, as demonstrated by the M89 Hotel's proximity to Gucci, where architectural aesthetics can complement and enhance brand identities. ## Related on Trend Hunter - [Glossy Panelled Pentagonal Buildings](https://www.trendhunter.com/trends/pinwheel.md) - [Modern Milan Retreats](https://www.trendhunter.com/trends/hotel-calimala-milano.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Brutalist Mexican Hotels](https://www.trendhunter.com/trends/brutalist-mexican-hotel.md) - [Mansion-Topped Surreal Hotels](https://www.trendhunter.com/trends/marison-heler.md) - [Design-Focused Italian Hotels](https://www.trendhunter.com/trends/hilton-milan-duomo.md) - [Swiss Army Knife-Resembling Homes](https://www.trendhunter.com/trends/crest-guesthouse.md) - [Restored Historic Cliffside Hotels](https://www.trendhunter.com/trends/borgo-santandrea.md) - [Garden Rooftop Luxe Factories](https://www.trendhunter.com/trends/production-factory.md)