# Lunar New Year-Honoring Shoes New Balance's New M577 and M670 Celebrates the Year of the Rat By Amy Duong | Published 2020-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/m577 References: [hypebeast](https://hypebeast.com/2020/1/new-balance-m577yor-m670yor-year-of-the-rat-chinese-new-year-release) & [footdistrict](https://footdistrict.com/en/new-balance-m577yor-year-of-the-rat-m577yor.html) New [Balance](https://www.trendhunter.com/trends/new-balance-2000-abzorb) continues to celebrate the upcoming [Lunar New Year](https://www.trendhunter.com/trends/adidas-lunar-new-year), honoring the Year of the Rat with the M577 and M670 sneaker silhouettes. The sneakers feature a blend of premium pigskin leather materials for captivating colorways that honor this year's Chinese zodiac. The M577 sneaker is complete in a blend of blue and mauve colors with branding details that read "NEW BALANCE" and "MADE IN ENGLAND" on the tongue. The lacing system is complete in dark blue and a matching tonal color of the suede panels that cover the toe cap and the heel counter. The second shoe, the M670 is complete in a lighter colorway of cream beige, pumpkin amber, and dark hazelnut with a lush suede base foundation. Image Credit: Foot District ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Lunar New Year-themed Sneakers:** Opportunity for footwear brands to release special edition sneakers to celebrate cultural holidays and cater to consumer demand for unique and meaningful products. - **Premium Leather Materials:** Potential for companies to incorporate high-quality leather materials into their products to add a luxurious touch and appeal to discerning consumers. - **Cultural Influences in Fashion:** Opportunity for fashion brands to draw inspiration from different cultural celebrations and create products that resonate with a diverse consumer base. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunity for footwear brands to leverage cultural celebrations and design special edition sneakers that tap into consumer sentiment and create buzz. - **Fashion:** Potential for fashion brands to explore the fusion of cultural influences and fashion trends, allowing for unique and culturally relevant designs. - **Luxury:** Opportunity for luxury brands to incorporate premium materials and design elements, such as high-quality leather, to create exclusive and sought-after products. ## Related on Trend Hunter - [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md) - [Lunar New Year Sneakers](https://www.trendhunter.com/trends/year-of-the-snake-sneakers.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Lunar New Year Packs](https://www.trendhunter.com/trends/atmos-x-new-balance.md) - [Lunar New Year-Celebrating Shoes](https://www.trendhunter.com/trends/vibram-fivefingers-year-of-the-horse.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Lunar New Year-Inspired Sneaker](https://www.trendhunter.com/trends/nike-dunk-low-2.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [Lunar New Year Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-kso-evo-year-of-the-snake.md)