# Skin-Stretching Campaigns The M Wrap Print Ads Show that this Plastic Wrap Keeps Food Fresh By Meghan Young | Published 2011-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/m-wrap References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/m-wrap-fish-chicken-pork/) & [creativejuicebangkok](http://www.creativejuicebangkok.com) It is important to keep food as fresh as possible not only to avoid potential health hazards, but also to lessen food waste; enter the M Wrap ad campaign. These M Wrap print ads show that it will keep your food as fresh as if the animal’s original skin were protecting it. Conceived and executed by Bangkok-based ad agency Creative Juice\g1 (tbwa), the M Wrap ad campaign may seem a little morbid, but the message is sent loud and clear: M Wrap’s plastic wrap acts like a second, artificial skin that will keep your meat lasting longer. The M Wrap campaign features art direction by Anchalika Ketwattanachai and Thirasak Tanapatanakul and photography by Anuchai Secharunputon and Nok Pipattungkul. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 35% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Disruptive innovation opportunity: Develop sustainable alternatives to plastic wrap for keeping food fresh. - **Health-conscious Consumers:** Disruptive innovation opportunity: Create products and solutions that cater to the growing demand for fresh and healthy food options. - **Creative Advertising Campaigns:** Disruptive innovation opportunity: Explore unique and unconventional ways to communicate the benefits of a product or service. ### Sectors Adopting This - **Packaging:** Disruptive innovation opportunity: Transform the packaging industry by introducing eco-friendly and sustainable materials for food preservation. - **Food and Beverage:** Disruptive innovation opportunity: Capitalize on the health-conscious consumer trend by offering fresh and nutritious food and beverage products. - **Advertising and Marketing:** Disruptive innovation opportunity: Revolutionize advertising campaigns by embracing creativity and pushing boundaries in messaging and visuals. ## Related on Trend Hunter - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Food Waste-Combatting Smart Stickers](https://www.trendhunter.com/trends/grey-colombia.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Versatile To-Go Food Wraps](https://www.trendhunter.com/trends/novolex-power-prep-wrap.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Food Longevity Stickers](https://www.trendhunter.com/trends/keep-food-fresh.md)