# Luxury Sportscar Racing Test-Driving the BMW M Vehicles at the Canadian Tire Motorsport Park By Gil Cohen | Published 2015-08-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/m-vehicles References: [bmw](http://www.bmw.com/com/en/newvehicles/mseries/overview.html) & [canadiantiremotorsportpark](http://canadiantiremotorsportpark.com/) On a hot July day, I got to test-drive seven of the hottest new cars in the [BMW](https://www.trendhunter.com/trends/m4-csl) M vehicles on one of the largest and most picturesque racetracks in Canada as part of the amazing BMW M Power Tour! While the heat was palpable on the Canadian Tire Motorsport Park raceway, I was sitting comfortably cool on the supple leather seats of the luxurious line of vehicles, among which include the X5 M, X6 M, [M3](https://www.trendhunter.com/trends/gran-turismo-7-upgrade), M4, M5, M6 and M6 Gran Coupé. Incredibly sleek and stylish, the sports cars glittered like brightly colored gems on the pavement and I immediately felt their immense power and torque as soon as I hit the gas. Heart-pumping, engine purring and wheels squealing as I turned corners at over 200km/hr, the thrill of driving the BMW M vehicles completely engulfed me as I zipped through the track. Catching my breath at the end of 2.5 hours of pure adrenaline rush, I walked away (albeit on slightly shaky legs) with the biggest smile on my face and a huge respect for the power and performance I experienced. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Sportscar Sales:** Luxury sportscar manufacturers can capitalize on offering test drives and personalized experiences for customers. - **Track-based Product Demos:** Companies looking to showcase their performance products can stand out by organizing track-based test drives and experiential events. - **Luxury Car Club Memberships:** Car enthusiasts willing to pay a premium can join exclusive car clubs that offer access to luxury vehicles and immersive driving experiences. ### Sectors Adopting This - **Luxury Car Manufacturing:** Luxury car manufacturers can leverage track-based test drives and immersive events to showcase their high-performance vehicles and attract potential buyers. - **Automotive Events and Experiential Marketing:** Event organizers and marketers can offer track-based product demos and personalized driving experiences to create memorable brand experiences for consumers. - **Luxury Car Rental Companies:** Luxury car rental companies can offer exclusive access to high-performance vehicles and track-based driving experiences to attract affluent customers and stand out in a competitive market. ## Related on Trend Hunter - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [Anniversary-Celebrating Motorsports Cars](https://www.trendhunter.com/trends/m4-csl.md) - [Luxury Auto-Branded Travel Experiences](https://www.trendhunter.com/trends/porsche-travel-experience.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [453-HP Sports Cars](https://www.trendhunter.com/trends/m2.md) - [Grand Touring Automotive Designs](https://www.trendhunter.com/trends/bmw-concept-speedtop.md) - [Ultra-Sporty Luxury Sedan EVs](https://www.trendhunter.com/trends/bmw-i7-m70-xdrive.md) - [Monstrously Powerful Hybrid SUVs](https://www.trendhunter.com/trends/powerful-hybrid-suv.md) - [Track-Ready Sports Cars](https://www.trendhunter.com/trends/gt-black-series.md)