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# Bewitching Noir Editorials
The M Magazine Spread Features Shapeless Dark Silhouettes

By Carly Foy | Published 2011-05-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/m-magazine
References: [fashiongonerogue](http://fashiongonerogue.com/meghan-collison-tina-chang-magazine/#more-52038) & [tinachang](http://www.tinachang.ca/)

The latest M Magazine editorial spread features model Meghan Collison in almost [all-black attire](https://www.trendhunter.com/trends/black-tag-collection).

The editorial, entitled 'Black Magic,' showcases the [shapeless style of the outfits](https://www.trendhunter.com/trends/shapes-we-take) featured. From a long, flowing black and white dress to a shapeless long-sleeved boyfriend tee, the spread bewitches the eye. Collison pulled off a unique hairstyle that was half white and slicked back, while the other half was natural and wavy. The Black Magic M Magazine spread is perfect, thanks to Collison's eerie facial expressions and limp poses. The overall style of the shoot is bewitching to to the viewer.

The M Magazine spread was shot by fashion photographer Tina Chang. Collison's hair was styled by Gregory Alan and her [gloomy makeup](https://www.trendhunter.com/trends/urban-decay-x-m3gan) by Junko Kioka.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 81% | Activity: 62% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Shapeless Fashion:** Disruptive innovation opportunity: Explore the potential for avant-garde designs that challenge traditional silhouettes and embrace shapelessness.
- **Eerie Editorial Style:** Disruptive innovation opportunity: Create haunting and atmospheric fashion spreads that evoke a sense of dark enchantment.
- **Mixed Hairstyles:** Disruptive innovation opportunity: Experiment with contrasting hairstyles that combine different textures or colors for a bold and unconventional look.

### Sectors Adopting This

- **Fashion Photography:** Disruptive innovation opportunity: Develop innovative techniques, lighting, or composition styles to enhance the visual impact of fashion editorials.
- **Beauty and Makeup:** Disruptive innovation opportunity: Invent new techniques and products that enable makeup artists to create unique and striking looks for fashion shoots.
- **Hair Styling:** Disruptive innovation opportunity: Introduce innovative styling methods and products to achieve unconventional and eye-catching hairstyles for editorial shoots.

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