# Colored Candy Chronographs The M&M'S G-Shock Watch is a Sweet Time-Telling Treat By Michael Hines | Published 2010-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/m-m-s-g-shock References: [highsnobiety](http://www.highsnobiety.com/news/2010/12/05/casio-baby-g-x-mms-crispy-mint-watch/) & [rakuten.ne.jp](http://www.rakuten.ne.jp/gold/iget/) Candy fanatics are going to flip when they see the [M&M's](https://www.trendhunter.com/trends/personalized-candies) [G-Shock watch](https://www.trendhunter.com/trends/casio-gshock-watch-stands). This watch was designed by M&M's and [Casio](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er) and is modeled after the only female M&M around, Miss Green. My favorite part of the holidays has been and always will be eating a lot of Christmas-colored candy. The M&M's G-Shock watch makes a great gift for the candy lover in your life. Check it out in the featured gallery, I can guarantee that telling time never tasted so good. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Customized Collaboration:** The collaboration between M&M's and Casio to create the G-Shock watch opens up opportunities for customization and co-branding in the fashion industry. - **Branded Accessories:** The M&M's G-Shock watch demonstrates the potential for brands to expand into the accessories market and create unique, limited-edition pieces. - **Nostalgic Consumer Products:** The M&M's G-Shock watch capitalizes on nostalgia by combining iconic candy branding with a popular watch brand, showcasing the potential for nostalgic-themed consumer products. ### Industries Being Reshaped - **Fashion:** The collaboration between M&M's and Casio to create the G-Shock watch opens up opportunities for customization and co-branding in the fashion industry. - **Accessories:** The M&M's G-Shock watch demonstrates the potential for brands to expand into the accessories market and create unique, limited-edition pieces. - **Confectionery:** The partnership between M&M's and Casio to create the M&M's G-Shock watch highlights the potential for confectionery brands to venture beyond traditional food products and explore merchandise collaborations. ## Related on Trend Hunter - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Chromatic Crystalline Timepieces](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch.md) - [Doll-Inspired Bright Timepieces](https://www.trendhunter.com/trends/barbie-and-casio.md) - [Rugged Color-Accented Timepieces](https://www.trendhunter.com/trends/gshock-gab2100-multicolor-accents.md) - [Summery Y2K Era Timepieces](https://www.trendhunter.com/trends/casio-babyg-bgd565.md) - [Recycled Resin Timepieces](https://www.trendhunter.com/trends/gshock-g5600bg1.md) - [Feminine Lavender-Hued Watches](https://www.trendhunter.com/trends/casio-gshock-gmap2125w6a.md)