# Immortal Optical Disks The 'M-Disk' by LG and Millenniata is an Indestructible Storage Disk By Omar Yusuf | Published 2011-08-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/m-disk References: [gizmodo](http://gizmodo.com/5828634/new-stone) & [computerworld](http://www.computerworld.com/s/article/9218881/Start_up_to_release_stone_like_optical_disc_that_lasts_forever) In tandem with the start-up company Millenniata, [LG](https://www.trendhunter.com/trends/oled-r) is planning to release what they call the M-Disk, an optical disc whose 'stone-like' traits make it impervious to damage, preserving your data forever. One might think, DVDs and BluRay discs are capable of surviving the occasional footfall, so what's the need for [more durable storage device](https://www.trendhunter.com/trends/lexar-es5)? Although the M-Disk can withstand everyday damage -- impacts, liquids and extreme heat -- it's specifically designed to outlast the [50-year lifespan of typical discs](https://www.trendhunter.com/trends/cd-box-rs2-tube). Normally, a DVD will begin delaminating and producing read errors, whereas the M-Disk will playback your multimedia content 100 or even 200 years into the future! $3 is the asking price for this 4.7GB disc. You may be forced to surrender a couple extra dollars and compromise on space, but should you ever drop your wedding DVD into a vat of liquid nitrogen, it'll be safe! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 11% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Indestructible Storage Discs:** The M-Disk by LG and Millenniata is a durable optical disc that is designed to preserve data for up to 200 years. - **Long-lasting Data Preservation:** The M-Disk is specifically designed to outlast the 50-year lifespan of typical discs, ensuring the longevity of stored data. - **Enhanced Data Security:** The M-Disk's ability to withstand impacts, liquids, and extreme heat provides an added layer of protection for important data. ### Industries Being Reshaped - **Data Storage:** The M-Disk's durability and long lifespan create opportunities for innovation in the data storage industry. - **Archiving and Preservation:** The M-Disk's ability to preserve data for extended periods of time presents disruptive innovation opportunities in archiving and preservation sectors. - **Media and Entertainment:** The long-lasting playback capabilities of the M-Disk open up new possibilities for the media and entertainment industry in preserving and distributing content over extended periods of time. ## Related on Trend Hunter - [Capacious Computer Memory Tapes](https://www.trendhunter.com/trends/memory-tape.md) - [Self-Cooling Data Storage Devices](https://www.trendhunter.com/trends/maktar-minimax.md) - [Biodegradable Storage Drives](https://www.trendhunter.com/trends/soft-drive1.md) - [Ultra High-Capacity Hard Drives](https://www.trendhunter.com/trends/mosaic-3.md) - [Ultra-Durable Storage Drives](https://www.trendhunter.com/trends/samsung-t17-shield.md) - [Multifunctional External Storage Drives](https://www.trendhunter.com/trends/onemodern-m6.md) - [Durable Encrypted Storage Drives](https://www.trendhunter.com/trends/hidrive-encrypted-nvme-ssd.md) - [Portable SSD Storage Devices](https://www.trendhunter.com/trends/ssd-storage-device.md) - [Ruggedly Encrypted USB Drives](https://www.trendhunter.com/trends/encrypted-usb-drive.md)