# Multimedia Benefits Infographics The 'M Booth' Storytelling Chart Explains the Impact of Videos By Sarah Nazim | Published 2012-08-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/m-booth-storytelling References: [allfacebook](http://www.allfacebook.com/m-booth-simply-measured-infographic_b97726) The 'M Booth' storytelling chart explains the benefits of having videos and photos incorporated into a company's social media strategy. According to this study, [Facebook's](https://www.trendhunter.com/trends/social-media-manager) top 10 brand pages have the most engagement due to videos and photo content that has been shared. Amazingly, videos are shared 12 times more than plain text and links; photos are also preferred over plain text. The chart also points out that [Pinterest](https://www.trendhunter.com/trends/visual-email-newsletters) refers more traffic than Twitter, StumbleUpon, [Linkedin](https://www.trendhunter.com/trends/linkedin-analytics) and Google+, due to the fact that it is predominantly photo based. These insights are crucial for marketers to understand when it comes to creating a marketing and social media strategy. In today's society, people prefer quick updates with less reading and more visuals. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Visual Marketing:** Visual content (images and videos) is more engaging than plain text or links on social media platforms. - **Social Media Strategy:** Having a well-defined social media strategy that incorporates visual content can lead to increased engagement and traffic on social media platforms. - **Photo-based Platforms:** Photo-based platforms like Pinterest can be highly effective for driving website traffic and should be considered in social media strategies. ### Who This Affects Most - **Marketing and Advertising:** Marketers can utilize visual content to differentiate company branding, drive engagement and influence purchase decisions. - **Social Media Platforms:** Social media platforms should consider incorporating more visual content capabilities to better serve the changing preferences of users. - **Media and Entertainment:** Media companies and content producers can take advantage of the power of visual media to produce more engaging and immersive content across various digital platforms. ## Related on Trend Hunter - [Visual Email Newsletters](https://www.trendhunter.com/trends/visual-email-newsletters.md) - [Interactive Growth Tools](https://www.trendhunter.com/trends/appstorys.md) - [Social Media Content Creators](https://www.trendhunter.com/trends/social-media-kit.md) - [Report-to-Video Converters](https://www.trendhunter.com/trends/happy-insights.md) - [Content-to-Post Social Tools](https://www.trendhunter.com/trends/camoo-carousels.md) - [Social Video Intelligence Tools](https://www.trendhunter.com/trends/plots-ai.md) - [Social Content Creators](https://www.trendhunter.com/trends/smilesflow.md) - [AI Infographic Creation](https://www.trendhunter.com/trends/charts-not-chapters.md) - [Brand-Aligned Graphics](https://www.trendhunter.com/trends/bento-highlights.md)