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# Heritage-Print Suede Sneakers
New Balance Drops the M 999 JTC Sneakers in a New Fall Tonal Option

By Amy Duong | Published 2018-10-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/m-999-jtc
References: [hypebeast](https://hypebeast.com/2018/10/new-balance-999-blue-grey-release) & [overkillshop](https://www.overkillshop.com/en/new-products/new-balance-m-999-jtc-675711-60-5.html)

New Balance introduces the latest tonal options for its signature M 999 JTC sneakers for the Fall season this year. The comfortable sneakers are constructed from premium suede materials in the colors of navy blue, and dark gray, with light blue paneling throughout the uppers. The silhouette is a low-cut structure and receives contrasting textiles of leather in brown and tan as well.

The toe cap sees a diamond design incorporated through stitching and the tongue tab is adorned with an emblem that reads "Made in USA" done through embroidery. This is complete with a comfortable ABSORB sole unit done in white and gray to stand out against its busy textural uppers. The latest M 999 JTC sneakers are now available for purchase online at retailers such as Overkill.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 31% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Tonal Suede Sneakers:** Opportunities in creating unique tonal color options for premium suede sneakers.
- **Low-cut Sneaker Silhouette:** Innovations in low-cut sneaker structures to improve comfort and style.
- **Textural Uppers:** Exploration of new materials and techniques to create unique textures on sneaker uppers.

### Sectors Adopting This

- **Footwear:** Incorporating tonal options and unique silhouettes onto premium sneakers.
- **Fashion Retail:** Creating partnerships with sneaker brands to offer exclusive releases.
- **Textiles:** Developing new materials and techniques to create unique textures on sneaker uppers.

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