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# User-Friendly Complex Cameras
By Using Design Elements, the Lytro Lüm Hopes to Entice Novice Users

By Justin Lam | Published 2018-02-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/lytro-lm
References: [yankodesign](http://www.yankodesign.com/2018/02/23/a-camera-i-could-get-behind/) & [behance.net](https://www.behance.net/gallery/61915073/Lytro-Luem)

Smartphones have made an active push in the elimination of complex cameras, but the Lytro Lüm is hoping to combine the quality of complex cameras with the simplicity of a [point-and-shoot systems](https://www.trendhunter.com/trends/modular-camera). Designed by Michael Soleo, the Lytro Lüm takes design inspiration from clean, soft and approachable lines. These elements work together to create a user-friendly aesthetic that draws in inexperienced photographers with non-intimidating features.

The controls on the Lytro Lüm feature an oversized design and are [naturally intuitive to use](https://www.trendhunter.com/trends/sigma). A 3D glass display on the back gives users a clean and crisp view of their photos and presents all the camera's information in a simple way. The overall finish of the camera is [soft and tactile](https://www.trendhunter.com/trends/leica-lux) and practically invites users to handle it. The Lytro Lüm will feature Lytro's revolutionary Light Field platform, as well as built-in WiFi, Bluetooth and wireless charging.

Image Credit: Michael Soleo, Lytro

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **User-friendly Cameras:** Simple and approachable designs are being integrated into complex cameras to attract novice users.
- **Point-and-shoot Camera Innovation:** Camera companies are seeking to improve the simplicity and user experience of point-and-shoot cameras.
- **Integration of Revolutionary Technology in Cameras:** Companies are incorporating innovative technology such as wireless charging and Lytro's Light Field platform into cameras to create unique offerings.

### Sectors Adopting This

- **Consumer Electronics:** Manufacturers of consumer electronics are integrating clean and intuitive designs and new technology into the development of their products.
- **Photography:** Photography companies are focusing on simplicity and user experience when developing their point-and-shoot cameras.
- **Design:** Design agencies are being enlisted to incorporate user-friendly features and aesthetics into complex cameras.

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