# Sleek Contemporary DSLRs The Lytro Illum Camera Updates the Original with a More Traditional Body By Meghan Young | Published 2014-04-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lytro-illum-camera References: [uncrate](http://uncrate.com/stuff/lytro-illum-camera/) & [preorder.lytro](https://preorder.lytro.com/lytro-illum-pre-order) The Lytro Illum Camera can be considered the second generation of the original [Lytro](http://www.trendhunter.com/trends/lytro-camera) camera, which made waves in the industry due to its ability to capture an entire field of light opposed to the single plane all other cameras were capable of. Although its rectangular design was conveniently compact, the more traditional form of the Lytro Illum Camera shows that people prefer to use something they are familiar with. Using light field technology to take photos that could be refocused after the fact, the Lytro Illum Camera also features an [eight times zoom lens](https://www.trendhunter.com/trends/lomo-instant-wide-glass), the ability to focus on objects literally touching the lens, an SD slot and a 40 Megaray CMOS sensor. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 79% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Light Field Photography:** The Lytro Illum Camera demonstrates the trend of light field photography, allowing users to refocus their photos after taking them. - **Traditional Camera Design:** The shift towards a more traditional form in the Lytro Illum Camera suggests a preference for familiar camera designs among consumers. - **Advanced Camera Features:** The inclusion of an eight times zoom lens, touch-sensitive focusing, an SD slot, and a high-quality sensor in the Lytro Illum Camera highlights the trend of advanced camera features. ### Industries Being Reshaped - **Photography:** The light field technology and innovative features of the Lytro Illum Camera create disruptive innovation opportunities in the photography industry. - **Consumer Electronics:** The preference for familiar camera designs and the demand for advanced camera features seen in the Lytro Illum Camera indicate potential disruptive innovation opportunities in the consumer electronics industry. - **Optics:** The development of light field photography in the Lytro Illum Camera presents disruptive innovation opportunities in the optics industry, particularly in lens technology and image capturing capabilities. ## Related on Trend Hunter - [Translucent Pocket Cameras](https://www.trendhunter.com/trends/clearcam.md) - [Spec-Driven Film Cameras](https://www.trendhunter.com/trends/lomography-lomo-mca.md) - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [3D Content-Capturing Camera Lenses](https://www.trendhunter.com/trends/imaging-camera-lens.md) - [Vintage-Modern Sleek Cameras](https://www.trendhunter.com/trends/fujifilmxe5.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md) - [Budget-Minded Point-and-Shoot Cameras](https://www.trendhunter.com/trends/leica-dlux-8.md) - [Industrial Interchangeable Lens Cameras](https://www.trendhunter.com/trends/interchangeable-lens-cameras.md)