# Non-Alcoholic Highland Whiskys Lyre’s Highland Malt is the Brand's First Whisky-Style Spirit By Laura McQuarrie | Published 2022-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lyres-highland-malt References: [fabnews.live](https://fabnews.live/lyres-launches-its-first-non-alcoholic-whisky-style-spirit-highland-malt/) & [Lyres](http://Lyres.co.uk/)  Lyre’s Highland Malt is the first-ever non-alcoholic whisky style spirit from the non-alcoholic spirits brand and it pays homage to homage to Highland whisky. This non-alcoholic option was mindfully made to capture the distinct essence of a blended malt whisky and it's ready to be enjoyed neat or on the rocks and used to craft flavorful whisky-based mocktails. This product is the first in Lyre’s portfolio of 18 premium, non-alcoholic spirits. This premium non-alcoholic spirit is described as having a soft earthiness and bouquet with notes of light grain cereal, stone fruit and almond, plus a slight smokiness. To showcase this new product, Lyre's will be hosting a masterclass on Highland Malt at the Low 2 No Bev Festival. As more adults embrace mindful drinking and enjoy social drinks made entirely without alcohol, products like this one offer greater variety and choice. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 62% | Freshness: 13% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Spirits:** Opportunities for crafting non-alcoholic alternatives to traditional spirits are growing as more adults embrace mindful drinking. - **Whisky Mocktails:** As non-alcoholic spirits become more popular, there is growing potential for creating new and exciting whisky-based mocktails. - **Alcohol-free Masterclasses:** With the rise of non-alcoholic spirits, there is potential for businesses to offer masterclasses and tastings for them as well. ### Sectors Adopting This - **Non-alcoholic Beverages:** Non-alcoholic spirits, like Lyre's Highland Malt, are disrupting the traditional alcoholic beverages industry and presenting new opportunities for growth. - **Hospitality:** The rise of non-alcoholic spirits and the demand for alcohol-free options is a disruptive opportunity for hotels, bars, and restaurants to offer unique drinks and experiences. - **Marketing and Events:** As non-alcoholic spirits become more prevalent, there is potential for event planners and marketers to cater to this growing market with specialized offerings and experiences. ## Related on Trend Hunter - [Non-Alcoholic Agave Spirits](https://www.trendhunter.com/trends/agave-blanco.md) - [Non-Alcoholic Scottish Gins](https://www.trendhunter.com/trends/nonalcoholic-botanical-spirit.md) - [Versatile Alcohol-Free Spirits](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits.md) - [Alcohol-Free Spirit Ranges](https://www.trendhunter.com/trends/whitley-neill.md) - [Alcohol-Free Whiskey Alternatives](https://www.trendhunter.com/trends/alcoholfree-whiskey-alternative.md) - [Autumnal Aged Non-Alcoholic Spirits](https://www.trendhunter.com/trends/sylva-orchard.md) - [Inclusive Low-ABV Spirits](https://www.trendhunter.com/trends/perthyn-low-alcohol-spirit.md) - [Non-Alcoholic Spirit Distilleries](https://www.trendhunter.com/trends/sylva.md) - [Fiery Non-Alcoholic Spirits](https://www.trendhunter.com/trends/talonmore-drinks-company.md)